Mobile Device Archives | Outsell
J.D. Power and Associates held a conference October 12 and 13 in Las Vegas on "Aligning Next Generation Marketing with Today's Digital Consumer.” Chiqui Cartagena, Vice President of Corporate Marketing for Univision, moderated an important first for this annual event—a panel on growing your business with the Hispanic consumer. Cartagena made some interesting observations at the panel, having been concerned initially that automotive companies weren’t taking their Hispanic marketing plans seriously enough. She was pleasantly surprised to find that Nissan, among other attending brands, are very focused on how to best reach their Hispanic consumers. In her article on Ad Age, Cartagena reported that according to data from Polk, Hispanics will spend $18 billion on new vehicles this year. Several other studies have detailed the differences in how Hispanic vs. non-Hispanic consumers view the process of buying a vehicle. A Univision study conducted in 2007 showed that the majority of Hispanics consider purchasing a vehicle a "family" event, something to be proud of and to celebrate. Non-Hispanics are more annoyed with the process and see it as a business transaction that more often than not is also a huge hassle. Obviously, marketing to these two varied groups must be approached differently. One of the exciting ways Nissan is marketing to the Hispanic community is through a campaign for their Versa model. They shot original Spanish-language TV creative, rather than simply translating the English version, as is more often done. They are also utilizing social media and mobile communication for reaching Hispanic consumers with their message. As much as mobile is key for marketing and brand communication in general, the same is especially true for Hispanic consumers.
“43% of Hispanics (against 25% of non-Hispanics) used a mobile device to access the Internet among those planning to purchase a vehicle within 6 months.” READ MORE
According to Nielsen, telecommunications and automotive are among the largest mobile advertising categories. Portada, the leading source on Latin marketing and media, supports the need for Hispanic mobile advertising, but has said that technical issues are no longer what is holding back larger budgeting for the Hispanic market. The problem is creative. Unique mobile-optimized content is needed for all consumer markets to be truly effective. Recent release of results from a study done in 2010 by the Association of Hispanic Advertising Agencies, revealed that automotive, while not best in class for marketing to Hispanics, is among the leaders recognizing that advertising dollars need to be allotted to that important consumer group. More may be needed to join the few pioneers being truly successful with their marketing to the Hispanic community. Are you doing enough to reach that important market? Photo by: Melanie Edwards

Outsell Announces Strong Results & New Platform Functionality

Minneapolis, MN, April 28, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced today impressive revenue results and new initiatives targeted at continued rapid growth. Outsell revenues for Q1 2011 was up 63% over Q1 2010.

“Outsell’s SaaS Marketing Platform is proving to be a disruptive innovation in the digital marketing space,” said Outsell CEO Mike Wethington. “We’ve managed to create a highly effective, easy to use solution that provides personalized, interlinked messaging across all the digital channels, while keeping installation and usage costs low. We are continuing to invest heavily into resources for the future growth of the platform.”

In major highlights for Q1, 2011:

— Outsell continued to roll out customized, white-labeled versions of the Digital Engagement Platform to dealers from 3 of the major manufacturers operating in the US. Currently the Outsell Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available here.

— Outsell released additional functionality within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes (which are generally affixed to products or placed within ads) with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. Outsell also continued to roll out the Mobile Service Club TM campaign that enables retailers to interact with opt-in users via text message. Notably, Outsell executed a Mobile SMS based campaign for a major manufacturer for the Chicago Auto Show.

— Outsell’s Campaign Operations sent 30.5 million messages to automotive consumers in the first quarter of 2011, communicating with over 10 million American consumers every month. The Outsell Live Chat service handled over 60 thousand consumer chats in the same period, consistently maintaining a lead capture rate in excess of 50%.

— Outsell hired Susan Sperl as the Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products. She is responsible for Outsell’s strategic account management, campaign operations, dealer services, Live Chat and program management. Prior to Outsell, Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent

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