Minneapolis Mn Archives | Outsell

Outsell Wins Marketing Effectiveness Award, Is Recognized By Inc’s Fast 500|5000

Minneapolis, MN, October 18, 2011 – www.outsell.com – Outsell today announced a strong financial performance in Q3, 2011, with year-to-date revenues up 55% over 2010. Outsell also won a Platinum Summit Marketing Effectiveness Award for the “Mobile Service Club” Campaign, as well as being recognized on the Inc. 500|5000 list as one of the fastest growing private companies in America in 2011.

“Winning a Summit Marketing Effectiveness Award and being named an Inc. 500|5000 company in the same quarter is a major distinction for Outsell. It demonstrates that our Digital Engagement Platform is unique, and is bringing a substantial value to our clients,” said Outsell CEO Mike Wethington. “We’re weeks away from releasing version 3.0 of the platform that really takes it to the next level. It’s going to be the simplest, most intuitive way for automotive brands and their dealerships to interact with consumers across the spectrum of digital channels.”

In major highlights for Q3, 2011:

— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands. The Mobile Service Club is a unique campaign within the Outsell Digital Engagement Platform that uses monthly SMS text to send service offers to customers. Once a consumer opts in to the dealer’s mobile service club, they receive one text message interaction per month and can choose which offer they prefer- two way interactions between the consumer and the dealer follows the Digital Engagement Platform’s philosophy that one size does not fit everyone. After they select their offer, the customer can bring their phone into the dealership to redeem their coupon.

— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as one of the 50 fastest growing companies in Minneapolis. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.

— Outsell’s Campaign Operations sent over 31.4 million messages to automotive consumers in the Q3 of 2011, while the Outsell Live Chat service engaged over 45 thousand unique customers and continued to maintain a lead capture rate in excess of 50%. Outsell also executed SMS campaigns to over 17 thousand consumers for a select group of client dealers, and generated over 9 thousand interactions with opt-in SMS subscribers.

— In early July, Outsell launched a Model Year Wrap Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot. Mobile savvy customers could scan the codes to see special offers, watch a video, read about model info, share content on social networks, and submit questions to the dealer after hours.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.

Outsell Announces Continued Strong Performance & Upcoming Major Platform Upgrades

Minneapolis, MN, July 25, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced continued strong performance in Q2, 2011 as well as major upgrades to the Outsell Digital Engagement Platform to be announced in Q3. In 2011 Outsell continued to experience strong growth, with year-to-date revenues up 64% over 2010.

“Outsell’s Digital Engagement Platform has proven to be a definitive digital marketing solution for some of the major players in the American automotive industry,” said Outsell CEO Mike Wethington. “In Q3 we’re going to take the platform to the next level with a new intuitive interface and extended functionality that will be really exciting for our clients.”

In major highlights for Q2, 2011:

— Outsell continued to roll out the Digital Engagement Platform to Toyota & Chevrolet dealers in conjunction with Saatchi & Saatchi and Agency 720 respectively. The Outsell Digital Engagement Platform is available via exclusive agreement with select manufacturers and their advertising agencies of record.

— Outsell’s Campaign Operations sent 31.2 million messages to automotive consumers in the Q2 of 2011, communicating with over 10 million American consumers a month. The Outsell Live Chat service continued to maintain a lead capture rate in excess of 50%, and Outsell executed SMS campaigns to over 16 thousand consumers for a select group of client dealers, doubling the number of opt-in subscribers from Q1.

— Outsell rolled out a proprietary Strategic Alliance Framework methodology called “The Outsell Success Framework”. This methodology is a seamless, forward-looking framework designed to manage the relationship between Outsell and its partners, clients and dealers. The framework supports rapid scaling and streamlining to improve sales and results from Outsell’s distributed marketing platform network.

— Outsell augmented the Leadership Team with Former IBM Executive Richard Scheig joining the organization as Vice President of Sales & Marketing. Scheig has a strong track record of leading world-class technology sales teams in the software industry with some of the world’s largest organizations. Prior to Outsell, he was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for over 1,500 dealers from leading automotive brands.

Seasoned Software & Technology Executive Scheig to Lead Outsell’s Sales & Marketing Team

Minneapolis, MN, June 14, 2011 – www.outsell.com – Outsell, a leading digital marketing software and services provider, announced today that Software & Technology Executive Richard Scheig has joined the Outsell team as Vice President of Sales & Marketing. Scheig is a seasoned sales & marketing executive with over 20 years of experience in the fields of technology and enterprise software.

Scheig is a pioneer in the field of digital marketing software and services. He has a strong track record of leading world-class technology sales teams in the software industry with both public and small/entrepreneurial companies and cultivating strong relationships with senior executive leadership with some of the world’s largest organizations. Prior to Outsell, Scheig was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy.

Scheig has a unique perspective in an evolving market in the area of digital marketing software and services, having worked with major brands and strategic alliances to drive marketing automation and analytics to drive sales. He will help Outsell to strategically align with major brands, providing them with a simple to use, distributed software platform that will extend their brand message all the way through to franchisees and distributors.

“We are very excited to have Richard on board with us at Outsell,” said Outsell CEO Mike Wethington. “Given his experience and record of success, he is the perfect person to take the company to the next level by building new strategic alliances and positioning our sales and marketing departments to achieve the key strategic goals of the company.”

“The Digital Engagement Platform that Outsell has brought to the market comes at precisely the right time in this space,” commented Scheig. “The industry is crying out for a coherent and interconnected digital marketing solution that effectively leverages consumer data and ties it to digital communication channels. I’m excited to be part of an organization that is able to answer the complex needs of the distributed sellers and marketers in this industry in a really simple and easy to use way, empowering those who are closest to the customer.”

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform makes it easy to manage consumer relationships more profitably.

Outsell Announces Strong Results & New Platform Functionality

Minneapolis, MN, April 28, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced today impressive revenue results and new initiatives targeted at continued rapid growth. Outsell revenues for Q1 2011 was up 63% over Q1 2010.

“Outsell’s SaaS Marketing Platform is proving to be a disruptive innovation in the digital marketing space,” said Outsell CEO Mike Wethington. “We’ve managed to create a highly effective, easy to use solution that provides personalized, interlinked messaging across all the digital channels, while keeping installation and usage costs low. We are continuing to invest heavily into resources for the future growth of the platform.”

In major highlights for Q1, 2011:

— Outsell continued to roll out customized, white-labeled versions of the Digital Engagement Platform to dealers from 3 of the major manufacturers operating in the US. Currently the Outsell Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available here.

— Outsell released additional functionality within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes (which are generally affixed to products or placed within ads) with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. Outsell also continued to roll out the Mobile Service Club TM campaign that enables retailers to interact with opt-in users via text message. Notably, Outsell executed a Mobile SMS based campaign for a major manufacturer for the Chicago Auto Show.

— Outsell’s Campaign Operations sent 30.5 million messages to automotive consumers in the first quarter of 2011, communicating with over 10 million American consumers every month. The Outsell Live Chat service handled over 60 thousand consumer chats in the same period, consistently maintaining a lead capture rate in excess of 50%.

— Outsell hired Susan Sperl as the Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products. She is responsible for Outsell’s strategic account management, campaign operations, dealer services, Live Chat and program management. Prior to Outsell, Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent

Outsell The Intelligent Marketing Company TM

Technology, Software & Services Management Executive Sperl Enhances Outsell’s Operational Excellence

Minneapolis, MN, April 21, 2011 – www.outsell.com – Outsell, a leading digital marketing provider, announced today that software and product management executive Susan Sperl has joined the Outsell team as Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products.

Sperl’s over two decades of considerable experience and professional expertise are complementing her new role at Outsell. Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. As a Vice President at FICO, Susan managed a $45 million product portfolio and P&L, developing and executing market strategies and targeting new market segments. As an Associate Partner at Accenture, she managed the utilization of large teams of consultants working on large scale strategic initiatives, programs and projects for clients across a wide variety of industries.

“Bringing Susan on board positions Outsell to expand its value-added services in our account management, campaign operations, Live Chat, and program management departments,” said Outsell CEO Mike Wethington. “Susan’s exceptional work at FICO and Accenture has already paid dividends by augmenting Outsell’s core operations. She joined our team already firmly established at the cutting edge of her professional niche, and her addition to the Outsell team will continue to yield dramatic results for our clients through her experience in market leading informatics and analytic solutions and products.”

As Vice President of Operations, Susan’s day-to-day responsibilities at Outsell include strategic account management, campaign operations, automotive dealer services, Live Chat, and program management.

“The challenging position and dynamic work environment at Outsell, as well as the innovative spirit I’ve already seen at work here has confirmed that I’ve come to work for the right company,” commented Sperl. “I enjoy a challenge, particularly in addressing issues that come from high growth and which relate to sustaining growth. I’m thrilled to work at such an industry-leading and forward-looking company.”

About Outsell LLC

Outsell (www.outsell.com) is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

Outsell announces 31% growth in 2010 & the rollout of a new Digital Engagement Management Platform.

Minneapolis, MN, February 1, 2011 – www.outsell.com – Outsell, the leading Digital Engagement Management (DEM) Platform provider to the automotive industry, today announced their annual results for 2010. Despite the instability of the US economy in 2010, Outsell had a strong financial year, generating a 31% year-over-year increase in revenue in 2010 along with continued profitability.

“Outsell’s growth is directly related to the evolution of the American consumer’s digital communication habits,” said Mike Wethington, CEO of Outsell. “Companies are waking up to the reality of a new marketing landscape in which consumer messaging is both highly personalized, as well as deeply interlinked across channels. Due in large part to the extensive leveraging of multiple sources of online and offline data by the platform, the Outsell DEM Platform’s early-adopters in 2010 are now positioned ahead of the market for the coming year, and are making significant gains.”

Currently the Outsell DEM Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available at: http://www.youtube.com/user/outsell#p/a/u/2/Ez2pqBXlA6c

Other Outsell highlights from 2010 are as follows:

— Outsell announced the successful rollout of a brand new Digital Engagement Management Platform. After 18 months of intensive development and piloting, the platform was rolled out to dealerships belonging to 3 of the top 5 major automotive manufacturers in the US. The Outsell Platform has consistently generated 5:1+ ROI results, with some dealers seeing in excess of 30:1.

— Major new functionality was released within the Outsell Digital Engagement Management Platform, including new and easy to use reporting layouts, a powerful sales & opportunities mapping tool that allows users to see geographic representations of their campaign results within customized Google Maps, and the “Consumer Purchase PathTM” – a readership/purchase event timeline for each individual consumer. Outsell also increased the volume and diversity of the campaigns available within the platform; in particular Outsell rolled out a new campaign offering targeting mobile/SMS users called “The Mobile Service ClubTM” with outstanding results.

— Outsell’s Campaign Operations sent 94.5 million messages to automotive consumers in 2010- a 45.6% year-over-year increase in Digital Subscriber messages sends. Live Chat lead volumes also increased by 20% in 2010, generating high-value sales, service and sales support opportunities to dealerships, while maintaining industry leading response times of less than 5 seconds.

— Outsell engaged Korn/Ferry International, a leading talent management firm, to develop and execute a talent and leadership development program for key Outsell associates. This included an overall organizational scaling plan. Outsell & Korn/Ferry successfully completed the rollout and training on a new set of core competencies with the first cohort of associates – this training is aimed at the continued development of Outsell associates to position Outsell for continued sustainable growth and rapid expansion.

— Outsell continued to increase staffing through 2010, especially in the campaign operations and strategic alliance management functions, and announced several new hires and promotions to key positions in the organization.

About Outsell LLC

Outsell (www.outsell.com) is revolutionizing the way brands engage with consumers. Our digital engagement management platform makes it easy to manage consumer engagement more profitably.

Outsell The Intelligent Marketing Company TM