April 18, 2011
#1 for Content Sharing
The majority of individual media device usage revolves around connecting to the internet. According to The Nielson Company, a global leader in consumer measurement and information, 38.5% of mobile internet time is spent checking email.
We spend more time checking our email because that is where our engagement is, with others as well as with social media updates. If our eyes are on email more than anywhere else during our day to day online time, it is understandable why email marketing is one of the most effective ways to reach customers whether at home or on the go.
January 10, 2011
As Seen in the Chat Room
As we kick off the new year, looking back on ways to improve sales tactics and marketing techniques is a number one priority for most company brands. One obvious area any company should look at is their website, especially for dealerships when online research is becoming a more frequently used customer tool.
The Montreal Gazette had a helpful article on rebooting digital marketing tactics, listing several tips on what to ask yourself this year as you prepare for 2011, including:
Does your website suck? There has been such a focus on social media that many business websites look tired, out-of-date and lack the functionality consumers expect. It might be time for a refresh or an overhaul of your website.
Everything starts with the website once a customer decides to check out a dealership online before heading to the store. The Outsell Live Chat Center gets feedback on hundreds of dealership websites daily. There are several common complaints and expectations our chatters receive when dealing with consumers online.
December 27, 2010
The Social Influence
In 2010 the face of digital marketing continued to evolve with many new developments and potential directions ahead in 2011. A recent article in the Business section of Mashable, the top source for news in social and digital media, discussed predictions for the future of digital advertising.
Most notable for those of us in the automotive industry may be their #3 prediction: Influencers Will Be the Celebrities of the Social Web, the idea that many consumers are making decisions based on what they are reading on social sites, like reviews and comments on Facebook, Twitter, and others.
In our previous interview with Stephen Higgins, Social Media Manager for AutoNation, he stressed the importance of being in those spheres because of the influence the simplest comment on a social media site can have on consumer behavior.
The prediction that companies will be turning more and more to social media to market their brands rather than using outside marketing tactics is not a new idea, but certainly increasingly true as we move into the next year. Not having a presence in those areas is something consumers are starting to notice, expecting that even the smallest company or store will not only have a website, but also a Twitter account, LinkedIn, Facebook Fanpage, and more.
Facebook “Likes” may also be a more important factor in influencing consumers than the industry has yet to fully realize. The video below that was included in the Mashable article sums up some of the reasons why Facebook is so important.