July 25, 2011
Outsell Announces Continued Strong Performance & Upcoming Major Platform Upgrades
Minneapolis, MN, July 25, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced continued strong performance in Q2, 2011 as well as major upgrades to the Outsell Digital Engagement Platform to be announced in Q3. In 2011 Outsell continued to experience strong growth, with year-to-date revenues up 64% over 2010.
“Outsell’s Digital Engagement Platform has proven to be a definitive digital marketing solution for some of the major players in the American automotive industry,” said Outsell CEO Mike Wethington. “In Q3 we’re going to take the platform to the next level with a new intuitive interface and extended functionality that will be really exciting for our clients.”
In major highlights for Q2, 2011:
— Outsell continued to roll out the Digital Engagement Platform to Toyota & Chevrolet dealers in conjunction with Saatchi & Saatchi and Agency 720 respectively. The Outsell Digital Engagement Platform is available via exclusive agreement with select manufacturers and their advertising agencies of record.
— Outsell’s Campaign Operations sent 31.2 million messages to automotive consumers in the Q2 of 2011, communicating with over 10 million American consumers a month. The Outsell Live Chat service continued to maintain a lead capture rate in excess of 50%, and Outsell executed SMS campaigns to over 16 thousand consumers for a select group of client dealers, doubling the number of opt-in subscribers from Q1.
— Outsell rolled out a proprietary Strategic Alliance Framework methodology called “The Outsell Success Framework”. This methodology is a seamless, forward-looking framework designed to manage the relationship between Outsell and its partners, clients and dealers. The framework supports rapid scaling and streamlining to improve sales and results from Outsell’s distributed marketing platform network.
— Outsell augmented the Leadership Team with Former IBM Executive Richard Scheig joining the organization as Vice President of Sales & Marketing. Scheig has a strong track record of leading world-class technology sales teams in the software industry with some of the world’s largest organizations. Prior to Outsell, he was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy. Click Here to learn more.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for over 1,500 dealers from leading automotive brands.