October 18, 2011
Outsell Wins Marketing Effectiveness Award, Is Recognized By Inc’s Fast 500|5000
Minneapolis, MN, October 18, 2011 – www.outsell.com – Outsell today announced a strong financial performance in Q3, 2011, with year-to-date revenues up 55% over 2010. Outsell also won a Platinum Summit Marketing Effectiveness Award for the “Mobile Service Club” Campaign, as well as being recognized on the Inc. 500|5000 list as one of the fastest growing private companies in America in 2011.
“Winning a Summit Marketing Effectiveness Award and being named an Inc. 500|5000 company in the same quarter is a major distinction for Outsell. It demonstrates that our Digital Engagement Platform is unique, and is bringing a substantial value to our clients,” said Outsell CEO Mike Wethington. “We’re weeks away from releasing version 3.0 of the platform that really takes it to the next level. It’s going to be the simplest, most intuitive way for automotive brands and their dealerships to interact with consumers across the spectrum of digital channels.”
In major highlights for Q3, 2011:
— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands. The Mobile Service Club is a unique campaign within the Outsell Digital Engagement Platform that uses monthly SMS text to send service offers to customers. Once a consumer opts in to the dealer’s mobile service club, they receive one text message interaction per month and can choose which offer they prefer- two way interactions between the consumer and the dealer follows the Digital Engagement Platform’s philosophy that one size does not fit everyone. After they select their offer, the customer can bring their phone into the dealership to redeem their coupon.
— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as one of the 50 fastest growing companies in Minneapolis. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.
— Outsell’s Campaign Operations sent over 31.4 million messages to automotive consumers in the Q3 of 2011, while the Outsell Live Chat service engaged over 45 thousand unique customers and continued to maintain a lead capture rate in excess of 50%. Outsell also executed SMS campaigns to over 17 thousand consumers for a select group of client dealers, and generated over 9 thousand interactions with opt-in SMS subscribers.
— In early July, Outsell launched a Model Year Wrap Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot. Mobile savvy customers could scan the codes to see special offers, watch a video, read about model info, share content on social networks, and submit questions to the dealer after hours.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.
May 9, 2011
Engagement Over Eyeballs
Companies often have difficulties with social media because it is about having a conversation, and it is easier for individuals to engage in conversation than businesses. Companies need to remember that they still have individuals within them and individual parts, and need to engage in social media like an individual as well.
Think of a consumer, whether Dave down the street, or Dave’s Diner, the business down the street. The consumer doesn’t only get messages from one aspect of a company trying to reach them, they get separate communications from different departments, for different features and specials, and occasionally from individuals too, creating a din of noise around every consumer that is almost impossible to sift through. That type of interaction needs to change.
Regardless of who your desired customers are, you want to talk with them, not at them, to successfully engage in the social media sphere. Getting them to talk with each other about your company and products is even better, because it solidifies and enhances that engagement.
February 3, 2011
Dealers Join the Mobile Revolution
Customers of participating dealerships have the opportunity to sign up for the club and receive service updates right to their cell phones each month. Dealerships can fully customize the service message that is sent out, giving their customers two offers to benefit from with every message, which might also help to remind them that they need to come in for service anyway.
If a dealership chooses, they can update the information in the text message as often as they want, or allow the program to run on automation from previously selected options. The club allows the dealership to communicate with their customers on a more regular basis, while also tracking those interactions to see how they directly correlate to customers coming in for service.
One option for advertising The Mobile Service Club to customers is through the newsletter and email campaigns dealerships can also utilize through Outsell. Some savvy dealerships have taken their advertising to the next step, including blurbs about The Mobile Service Club on their Facebook Fanpages. Information on how to sign up for the club can also be easily printed out and posted right in the service center.
After signing up for The Mobile Service Club, customers have the option at any time to text back STOP to cease messages or HELP to receive further assistance, reassuring them of direct interaction and care from the dealer.
The idea for The Mobile Service Club came about after recognizing the growing need to engage more automotive customers through mobile, and in the most effective way, starting with service related texts that are more pertinent to customers month to month.
Steve Farr, Corporate Vice President for Outsell, said:
The goal over the next 2-3 years should be to have more mobile responses and interactions with customers than email if dealerships want to stay in line with where the industry is heading, as well as with what customers are coming to expect.
At Outsell, we are excited to see that a large percentage of the customers who take a look at The Mobile Service Club option or sign up for the service are that much more likely to go into the dealership than they are with the promise of coupons alone.
Are you a part of the mobile revolution? Read more about how smartphones are being integrated more and more into every aspect of the automotive industry here.