Holiday Season Archives | Outsell

Happy Holidays!

Donating to the Marine Toys for Tots Foundation each holiday season is tradition at Outsell, and one that we happily continued this year. Each employee was allocated $20 to purchase a toy/gift from our Target.com registry that was then purchased and delivered to Outsell to be readied for pickup. With a deadline of 5:00pm set for Monday, December 12th, to get items purchased, the gifts arrived and were sent off to help with our local community Toys for Tots last week. You can see more photos at our Facebook page. Check back for more events from The Outsell Caring Committee and HAPPY HOLIDAYS!
December 12, 2011

Holiday Charity Involvement

Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back. The holidays are an ideal time for giving, a time when decorating the office and letting your hair down at the company Christmas party can easily be supplemented with charitable giving. This year, Lexus is teaming up with the Marine Toys for Tots Foundation as part of its “December to Remember” sales event, and will be donating $5 to Toys for Tots for every big red bow shared via Facebook and Twitter.
“As a follower of Lexus online, you can help Lexus reach its goal well before the deadline, even before Christmas. On Facebook, fans make the donation through one simple click on the ‘December to Remember’ tab at facebook.com/lexus. Twitter users can make a difference by using the #lexusbigredbow hash tag. This initiative represents a first for Lexus, using social media channels to advance a charitable drive.” READ MORE
The Lexus “December to Remember” program has existed for many years, but turning to social media to spread the word may prove to be their most beneficial tactic yet. Lexus is giving a great example of how to use the digital world in a positive way for both their brand and a worthy cause. The Outsell Caring Committee participated in the Volunteers of America “Adopt a Family” program for one of our December holiday events. We sponsored three families who are in need this holiday season. By purchasing items recommended on each family’s wishlist, Outsell participants brought in and wrapped Christmas presents for families who otherwise might not have had much under their trees this year. What are you doing to support local and national charities this holiday season?

Are You Thinking Big This Holiday Season?

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including automotive. The numbers say it all, as provided by iMedia Connection. 4 out of 5 new vehicle shoppers use the internet in their purchasing process. 2.4 million shoppers use Facebook as part of making their decision. 58% of consumers will mention the purchase of a new vehicle via social media, 82% of those mentions are positive, and social media is where potential new customers seek out dealer and vehicle reviews.
“Participating in the recent JD Power Automotive Internet Roundtable in Las Vegas, the biggest trends to emerge involved the potential of mobile and tablet, along with the importance of having a strong social media plan. There’s overwhelming data that speaks not only to the growth, but to the effectiveness of these emerging platforms for automotive marketers.” READ MORE
Volkswagen Netherlands has taken an innovative approach to the digital trend, and created a social media campaign to get consumers to choose either the classic Beetle or T1 model to be the new VW Fanwagen, which one lucky winner will get to take home. Of course to even participate, consumers must first LIKE the Volkswagen Netherlands Facebook Fanpage. The T1 campervan has the numbers so far, but there is still a month left to decide who takes the winning model home. This is a rare example of Facebook LIKES actually building a vehicle. More at PSFK. The 2012 Chevrolet Sonic is also showing off some impressive social media campaigns, along with a national campaign through Klout, the social site for measuring influence online. The campaign allows qualifying Klout users in Chicago, San Francisco, New York, Atlanta, and Dallas to sign up via the Klout Perks Program to drive a Sonic for a three-day test drive. The promotion runs through Dec. 14. Carolin Probst-lyer, manager of digital consumer engagement at Chevrolet, had this to say:
"We are aiming the Sonic squarely at consumers who are part of the Millennial generation. Partnering with Klout allows us to reach this audience, encourage them to get behind the wheel of a Sonic and use social media to share their driving experiences." READ MORE
Digital is key, and innovation brings success, especially as we near the holidays and end of the year car sales. Don’t miss out on your opportunities to do digital right! Photo by: Dave Pinter

Alex Brown, Dealer Services Manager

Alex Brown, Dealer Services Manager for Outsell, has some advice for dealers this holiday season to help reach more customers and sell more cars.

You can also watch this on the Outsell YouTube Channel, as well as our video on the Outsell Campaign Store.

Go Further This Holiday Season

It is no secret that car sales have been steadily improving, most notably in the past few months. As we near the peak time for end of the year sales, many consumers are already anticipating the largest surge in specials thus far since dealerships will be looking to purge remaining previous year models, like 2009 and 2010, at prices buyers hope will be drastically lower than a new 2011.

 

“We have high expectations for December sales as year-end clearance events should drive the industry to its best unit sales total of the year,” said Jesse Toprak, vice president of Industry Insight for TrueCar.com.

-Car sales surging as year nears end

 

In the Outsell Live Chat Center, while Black Friday saw a surge of consumers, the week between Christmas and New Years is often the busiest time of the year. But there are still some hurdles ahead, according to the previous article.

 

“Even with a strong close to 2010, there remains a moderate level of risk with automotive sales in 2011. Thus, J.D. Power’s forecast for next year has been adjusted downward to 10.4 million units for retail sales and 12.8 million units for total sales.”

 

The other change in consumer habits is the tendency toward buying American, possibly due to the large amount of vehicle recalls in the past year that, while spanning most major car companies, began with Toyota’s high-profile accelerator recalls.

In this difficult economic time, consumers are also being much savvier as shoppers, researching online more vigorously than previous years.

SmartMoney posted an article in August for “7 Strategies for Model Year-End Car Shopping”. Dealerships can use SmartMoney’s tips for themselves to better tailor their specials:

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