Girls Guide Archives | Outsell

Cultivating a User-Centered Culture

Outsell’s Design & Integration Lead, Craig Vore, Campaign Operations Batch Manager, Katherine Lyman, and Campaign Operations Supervisor, Samantha McIntosh, attended a Minnesota Interactive Marketing Association (MIMA) sponsored event in January called “Cultivating a User-Centered Culture.” The event featured Nancy Lyons and Meghan Wilker of Geek Girls Guide and Clockwork Active Media Systems, aimed at both improving interactions with clients and employees.

Lyons and Wilker come from a company that has been named a “Psychologically Healthy Workplace.” Much of that comes from the practices they shared in their presentation, how everyone is a ‘user’ in some way of some aspect of every company, and that needs to be taken into consideration at all times.