October 10, 2011
“Aimed at 18 to 34-year-olds, the 2012 Chevrolet Sonic will launch with a three-month exclusive online ad campaign, sharing footage of a sky-diving Sonic filmed earlier this year in Arizona as well as arranging a 10-story Sonic bungee jump later this year. Driven by clicks on its custom-built Chevy Sonic website, the bungee jump will take place later this year in Long-Beach, California.” READ MOREThe model is yet another cheaper, fuel-efficient, compact car, which seems to be the going trend for most new models. Don’t forget the recent Prius commercial which has taken some risks in advertising as well, and, again, is for a similar type of vehicle. The schedule of 2012 models is detailed on Edmunds.com. Some new models included alongside the Chevrolet Sonic and Toyota Prius V are the Ford Verve and Hyundai Veloster. Along with being smaller and good on gas, all of these vehicles are sleek, rounded compacts, in contrast to previous trends of slightly more angular crossovers like the Honda CR-V and Chevrolet Equinox. If low price and good mileage in a compact car is the trend, like with the Chevrolet Sonic, keeping up with such specific consumer wants and needs might be difficult for brands without similar model availability. How are you addressing apparent consumer concerns over price, mileage, and want of a smaller car? Photo by: Michael Gil
October 11, 2010
October Is A Great Month For Automotive Sales!
Outsell is committed to staying current with the trends and changes in the automotive industry as a leader in digital marketing services, and we are pleased to report a recent increase in sales.
Tim Higgins and David Welch of Bloomberg News reported that:
“U.S. automobile sales in September may have run at the fastest pace since March as consumers returned to showrooms, helping the industry’s recovery from the worst year in almost three decades.”
With October being one of the more advantageous months to find a deal on remaining 2010 models, that trend may yet continue.
60 month financing for 0% is the hot button for consumers after a long stint of similar available deals over the Summer, and may be hard to beat for dealerships not offering competitive pricing. 0% financing is currently available on several Ford, Nissan, Chevrolet and Toyota models, while Honda is offering rates of 0.9% to 2.9%.
U.S. News & World Report listed these specials as the top deals that were available in September:
- Small Car—Toyota Yaris: 0% APR for up to 60 months in most regions
- Midsize Car—Chevrolet Malibu: 0% financing for up to 60 months or $3,000 cash back
- Large Car—Infiniti M: 1.9% APR for up to 60 months
- Compact SUV—Nissan Xterra: 0% APR for up to 60 months in most regions
- Midsize SUV (or rather crossover/wagon)—Honda Accord Crosstour: 0.9% financing for up to 60 months
- Large SUV—Chevrolet Tahoe: 0% APR for up to 60 months
- Dream Car—Chevrolet Corvette: Up to $5,000 cash back or 0% financing for up to 72 months
Anticipated 2011 models expected this Fall with some already arriving include the Chevrolet Cruze, Nissan Juke, several revamped versions of consumer favorites like the Honda Odyssey, and the Ford Fiesta and Mazda2 available now.
Despite consumer excitement over the new 2011 vehicles, the challenge for dealerships in October may be to continue or better previous deals to keep buyers interested until the always eagerly awaited end of the year sales.