April 18, 2011
#1 for Content Sharing
The majority of individual media device usage revolves around connecting to the internet. According to The Nielson Company, a global leader in consumer measurement and information, 38.5% of mobile internet time is spent checking email.
We spend more time checking our email because that is where our engagement is, with others as well as with social media updates. If our eyes are on email more than anywhere else during our day to day online time, it is understandable why email marketing is one of the most effective ways to reach customers whether at home or on the go.
In this video from Social Fresh Nashville 2010, Greg Cangialosi, CEO of Blue Sky Factory, explains that email remains the number one method people are sharing content: