Dramatic Changes Archives | Outsell

What Drove February Sales?

It is no secret that February was a successful sales month for the automotive industry, though some experts are still questioning why.

Hybrid car sales in particular were up, especially for Toyota who has now surpassed 3 million units sold worldwide on their Prius models. Modest but still high numbers were reported from Ford and Honda, even with Honda phasing out their current Civic Hybrid model to prepare for the revamped 2012 version.

Basic retail sales made up the largest percentage in February, but hybrid sales were still up 20% from January across all manufacturers together, and up 39% over this same time last year.

Auto Observer had an interesting graphic of where the manufacturers fell for February sales on hybrid models.

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