Digital Marketing Archives | Outsell

Outsell Expands Executive Team with Innovative Technology Leader Bryan Harwood

Minneapolis, MN, November 8, 2011 – www.outsell.com – Outsell, a leading digital marketing software and services firm announced today the appointment of technology and strategic innovation expert Bryan Harwood to the position of Chief Technology Officer. Harwood has a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. In his new role, Harwood will be responsible for developing and guiding the company’s overall technology strategy and software as a service development efforts.

“The addition of Bryan as CTO strengthens both our leadership team and our technology team,” said Outsell CEO Mike Wethington. “Bryan has the kind of experience that Outsell needs to develop a resilient, flexible, and scalable digital engagement platform as the company manages a period of explosive growth. His experience in building platforms to support services with millions of users will be of great benefit to us as we continue to develop our platform.”

Harwood began his career as an IT Architect at IBM Global Services (NYSE: IBM), working with clients on large implementation projects. Following IBM, Harwood performed the role of Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. The building of this next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry.

As Chief Technology Officer at Outsell, Harwood will be focusing on the continued development and scaling of the Outsell Digital Engagement Platform, expanding its consumer data integration capabilities and creating new levels of customization to individual consumer needs.

“I believe that great companies are often the result of original thinking, and Outsell has the unique ability to re-imagine the consumer engagement experience,” commented Harwood. “Together, we have an opportunity to create something special and unique for the digital marketing industry while building something of lasting value.”

To learn more about Outsell’s Leadership Team Click Here.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.

Congratulations Outsell!

Outsell has won the 2011 Summit Marketing Effectiveness Award for the Outsell Mobile Service Club. This platinum award from Summit International Awards was earned competing against over 600 other entries in the business to business (B2B) category, including entries from the United States, United Kingdom, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands.
  “The Summit Marketing Effectiveness Award (Summit MEA) allows advertising companies to demonstrate their ability to influence consumer’s knowledge, attitudes and beliefs. The business of advertising is about creatively and effectively executing an advertiser’s goals, and the Summit MEA gives successful firms an opportunity to highlight their effectiveness.”  
The Outsell Mobile Service Club is part of our tested catalog of effective marketing campaigns within the Outsell Digital Marketing Platform. You can learn more about this offering here.
September 12, 2011

Earned Media vs Paid Media

Many dealers are missing out on important tactics for utilizing their marketing spend effectively. HubSpot recently shared a video comparing earned and paid media and how to best combine the two for a profitable outcome. Earned media is content created by you that can be shared to bring people back to your brand, such as blog posts and videos. Paid media is spending your dollars on using someone else’s media to bring in customers, like banner ads, Google AdWords, or Groupon deals. In the video available on HubSpot, David Meerman Scott explains that combining earned and paid media is far better than the worst mistake of focusing on paid media alone. For example, press releases are a great way for earned and paid media to work together, using sites like PRWeb that charge to promote your content but it is still your content. Since earned media should be the main focus, it stands to reason why social media has become so important, because that type of content is often free and easy to utilize. Ralph Paglia of Automotive Digital Marketing shared an article about the apathetic view many dealers have about social media marketing. Most dealers admit that they do not consider social media a must within their marketing plan, despite saying that word-of-mouth is one of their most important marketing tools, and social media is really just another method of that same idea. Reputation management is also a fundamental reason to pay attention to social and other forms of earned media.
“While offline forms of word-of-mouth remain critical for all automotive franchise brands, and certainly for small or locally based independent car dealers and businesses of all kinds, social media also plays a valuable role by giving customers a wider voice for their dealership experience reviews, product and dealer recommendations and helping to amplify that voice beyond their immediate circle of friends, family and colleagues.” READ MORE
The best way to leverage your paid media is to see where you can incorporate earned media into those dollars spent. Use services like PRWeb to spread important news about your brand with press releases. Maintain your usual advertizing and paid media practices. But also make sure you are a part of the conversation happening online, because ignoring this new word of mouth may cost you more of those paid media dollars than you might anticipate.

Outsell Announces Continued Strong Performance & Upcoming Major Platform Upgrades

Minneapolis, MN, July 25, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced continued strong performance in Q2, 2011 as well as major upgrades to the Outsell Digital Engagement Platform to be announced in Q3. In 2011 Outsell continued to experience strong growth, with year-to-date revenues up 64% over 2010.

“Outsell’s Digital Engagement Platform has proven to be a definitive digital marketing solution for some of the major players in the American automotive industry,” said Outsell CEO Mike Wethington. “In Q3 we’re going to take the platform to the next level with a new intuitive interface and extended functionality that will be really exciting for our clients.”

In major highlights for Q2, 2011:

— Outsell continued to roll out the Digital Engagement Platform to Toyota & Chevrolet dealers in conjunction with Saatchi & Saatchi and Agency 720 respectively. The Outsell Digital Engagement Platform is available via exclusive agreement with select manufacturers and their advertising agencies of record.

— Outsell’s Campaign Operations sent 31.2 million messages to automotive consumers in the Q2 of 2011, communicating with over 10 million American consumers a month. The Outsell Live Chat service continued to maintain a lead capture rate in excess of 50%, and Outsell executed SMS campaigns to over 16 thousand consumers for a select group of client dealers, doubling the number of opt-in subscribers from Q1.

— Outsell rolled out a proprietary Strategic Alliance Framework methodology called “The Outsell Success Framework”. This methodology is a seamless, forward-looking framework designed to manage the relationship between Outsell and its partners, clients and dealers. The framework supports rapid scaling and streamlining to improve sales and results from Outsell’s distributed marketing platform network.

— Outsell augmented the Leadership Team with Former IBM Executive Richard Scheig joining the organization as Vice President of Sales & Marketing. Scheig has a strong track record of leading world-class technology sales teams in the software industry with some of the world’s largest organizations. Prior to Outsell, he was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for over 1,500 dealers from leading automotive brands.

Purchase Behavior is Key

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.

Looking at demographics such as gender, age, and income are no longer enough for informing on the best marketing and advertizing practices. We need data on the consumer lifecycle. We need to be able to look at and measure the consumer’s buying behavior to predict how and when they are going to buy in the future.

“Demographics, more so than many other tools, has proven to be a much less effective tool in the automotive space, particularly with regard to new-vehicle buyers. The most popular models overall are typically the most popular regardless of the particular demographic.”

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Seasoned Software & Technology Executive Scheig to Lead Outsell’s Sales & Marketing Team

Minneapolis, MN, June 14, 2011 – www.outsell.com – Outsell, a leading digital marketing software and services provider, announced today that Software & Technology Executive Richard Scheig has joined the Outsell team as Vice President of Sales & Marketing. Scheig is a seasoned sales & marketing executive with over 20 years of experience in the fields of technology and enterprise software.

Scheig is a pioneer in the field of digital marketing software and services. He has a strong track record of leading world-class technology sales teams in the software industry with both public and small/entrepreneurial companies and cultivating strong relationships with senior executive leadership with some of the world’s largest organizations. Prior to Outsell, Scheig was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy.

Scheig has a unique perspective in an evolving market in the area of digital marketing software and services, having worked with major brands and strategic alliances to drive marketing automation and analytics to drive sales. He will help Outsell to strategically align with major brands, providing them with a simple to use, distributed software platform that will extend their brand message all the way through to franchisees and distributors.

“We are very excited to have Richard on board with us at Outsell,” said Outsell CEO Mike Wethington. “Given his experience and record of success, he is the perfect person to take the company to the next level by building new strategic alliances and positioning our sales and marketing departments to achieve the key strategic goals of the company.”

“The Digital Engagement Platform that Outsell has brought to the market comes at precisely the right time in this space,” commented Scheig. “The industry is crying out for a coherent and interconnected digital marketing solution that effectively leverages consumer data and ties it to digital communication channels. I’m excited to be part of an organization that is able to answer the complex needs of the distributed sellers and marketers in this industry in a really simple and easy to use way, empowering those who are closest to the customer.”

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform makes it easy to manage consumer relationships more profitably.

Outsell's Operations Project Manager

Where were you before coming to Outsell?

[Rita Van Pelt] Most recently I worked at FICO as a Sr. Project Manager Consultant for Professional Services. Prior to FICO, I have worked at a variety of firms in the Twin Cities - Target, US Bank, Wells Fargo, Prudential, RBC, Merrill Corporation, American Express and Thrivent, as a consultant or employee in Program Management and Project Management roles.

 

What key responsibilities do you have as part of your position at Outsell?

[Rita Van Pelt] To manage programs/projects, and to implement project management methodology, processes, templates and best practices.

 

What excites you most about the Outsell Digital Marketing Platform?

[Rita Van Pelt] The direction the company is taking to keep ahead of the market in delivering data-driven, all encompassing digital marketing products and services, which will result in many interesting, exciting & challenging projects to manage!

 

How do you keep active outside of work hours?

[Rita Van Pelt] I play as much tennis as I can – leagues, tournaments & drills. I have a very large family, I’m the oldest of six, have 15 nieces and nephews, 3 great nephews, one great niece, one daughter and one son-in-law AND one grandson. There is always some family activity going on – softball, bowling, soccer, t-ball, movies, playing cards & traveling! And of course the endless birthday & wedding celebrations! However, spending time and playing with my grandson, Logan, is one of my favorite things to do. Logan will be 2 yrs old in August, and I love it when I get home and I hear him running to meet me and he is chanting ‘Grandma is home…Grandma is home!’ During the Outsell walking contest for National Employee Health & Fitness Month I would take Logan out in the yard with his bubble blowing lawn mower and we would run back and forth across the lawn. I would push the mower so bubbles would be streaming out and Logan would try to catch the bubbles or stomp on them. He loves bubbles and I love spending time with him creating fun with whatever it is that we are doing. Keeping company with a toddler will keep you active! I also take a lot of pictures – no formal training, I just enjoy taking pictures – while traveling, doing things with my family…even at work events! I also like music & dancing…favorite local bands are The Bill & Tom Show and the Fanatics.

 

Tell us a little-known fact about you.

[Rita Van Pelt] I have been fortunate to have played on two World Team Tennis teams that qualified to play in the National tournament at Indian Wells, California. Both times I was able to stand right beside Billie Jean King in our team photo and participate in the tennis drills she conducted. Billie Jean is a great person and it was an honor to meet her. I also have an affinity for angels and actually collect cards with angels on them!

Outsell Announces Strong Results & New Platform Functionality

Minneapolis, MN, April 28, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced today impressive revenue results and new initiatives targeted at continued rapid growth. Outsell revenues for Q1 2011 was up 63% over Q1 2010.

“Outsell’s SaaS Marketing Platform is proving to be a disruptive innovation in the digital marketing space,” said Outsell CEO Mike Wethington. “We’ve managed to create a highly effective, easy to use solution that provides personalized, interlinked messaging across all the digital channels, while keeping installation and usage costs low. We are continuing to invest heavily into resources for the future growth of the platform.”

In major highlights for Q1, 2011:

— Outsell continued to roll out customized, white-labeled versions of the Digital Engagement Platform to dealers from 3 of the major manufacturers operating in the US. Currently the Outsell Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available here.

— Outsell released additional functionality within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes (which are generally affixed to products or placed within ads) with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. Outsell also continued to roll out the Mobile Service Club TM campaign that enables retailers to interact with opt-in users via text message. Notably, Outsell executed a Mobile SMS based campaign for a major manufacturer for the Chicago Auto Show.

— Outsell’s Campaign Operations sent 30.5 million messages to automotive consumers in the first quarter of 2011, communicating with over 10 million American consumers every month. The Outsell Live Chat service handled over 60 thousand consumer chats in the same period, consistently maintaining a lead capture rate in excess of 50%.

— Outsell hired Susan Sperl as the Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products. She is responsible for Outsell’s strategic account management, campaign operations, dealer services, Live Chat and program management. Prior to Outsell, Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent

Outsell The Intelligent Marketing Company TM

Technology, Software & Services Management Executive Sperl Enhances Outsell’s Operational Excellence

Minneapolis, MN, April 21, 2011 – www.outsell.com – Outsell, a leading digital marketing provider, announced today that software and product management executive Susan Sperl has joined the Outsell team as Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products.

Sperl’s over two decades of considerable experience and professional expertise are complementing her new role at Outsell. Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. As a Vice President at FICO, Susan managed a $45 million product portfolio and P&L, developing and executing market strategies and targeting new market segments. As an Associate Partner at Accenture, she managed the utilization of large teams of consultants working on large scale strategic initiatives, programs and projects for clients across a wide variety of industries.

“Bringing Susan on board positions Outsell to expand its value-added services in our account management, campaign operations, Live Chat, and program management departments,” said Outsell CEO Mike Wethington. “Susan’s exceptional work at FICO and Accenture has already paid dividends by augmenting Outsell’s core operations. She joined our team already firmly established at the cutting edge of her professional niche, and her addition to the Outsell team will continue to yield dramatic results for our clients through her experience in market leading informatics and analytic solutions and products.”

As Vice President of Operations, Susan’s day-to-day responsibilities at Outsell include strategic account management, campaign operations, automotive dealer services, Live Chat, and program management.

“The challenging position and dynamic work environment at Outsell, as well as the innovative spirit I’ve already seen at work here has confirmed that I’ve come to work for the right company,” commented Sperl. “I enjoy a challenge, particularly in addressing issues that come from high growth and which relate to sustaining growth. I’m thrilled to work at such an industry-leading and forward-looking company.”

About Outsell LLC

Outsell (www.outsell.com) is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

April 18, 2011

Email Marketing is King

#1 for Content Sharing

The majority of individual media device usage revolves around connecting to the internet. According to The Nielson Company, a global leader in consumer measurement and information, 38.5% of mobile internet time is spent checking email.

We spend more time checking our email because that is where our engagement is, with others as well as with social media updates. If our eyes are on email more than anywhere else during our day to day online time, it is understandable why email marketing is one of the most effective ways to reach customers whether at home or on the go.

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