February 3, 2011
Dealers Join the Mobile Revolution
Customers of participating dealerships have the opportunity to sign up for the club and receive service updates right to their cell phones each month. Dealerships can fully customize the service message that is sent out, giving their customers two offers to benefit from with every message, which might also help to remind them that they need to come in for service anyway.
If a dealership chooses, they can update the information in the text message as often as they want, or allow the program to run on automation from previously selected options. The club allows the dealership to communicate with their customers on a more regular basis, while also tracking those interactions to see how they directly correlate to customers coming in for service.
One option for advertising The Mobile Service Club to customers is through the newsletter and email campaigns dealerships can also utilize through Outsell. Some savvy dealerships have taken their advertising to the next step, including blurbs about The Mobile Service Club on their Facebook Fanpages. Information on how to sign up for the club can also be easily printed out and posted right in the service center.
After signing up for The Mobile Service Club, customers have the option at any time to text back STOP to cease messages or HELP to receive further assistance, reassuring them of direct interaction and care from the dealer.
The idea for The Mobile Service Club came about after recognizing the growing need to engage more automotive customers through mobile, and in the most effective way, starting with service related texts that are more pertinent to customers month to month.
Steve Farr, Corporate Vice President for Outsell, said:
The goal over the next 2-3 years should be to have more mobile responses and interactions with customers than email if dealerships want to stay in line with where the industry is heading, as well as with what customers are coming to expect.
At Outsell, we are excited to see that a large percentage of the customers who take a look at The Mobile Service Club option or sign up for the service are that much more likely to go into the dealership than they are with the promise of coupons alone.
Are you a part of the mobile revolution? Read more about how smartphones are being integrated more and more into every aspect of the automotive industry here.