April 8, 2011
An Automotive Industry Game Changer
There has been some unrest since Google dropped support of QR Codes last week and seems to be leaning toward another technology, near-field communication (NFC) chips. Google has said that previous businesses with QR Codes linking to their Google Places pages will continue to work. The company is merely investigating alternative options.
Despite Google’s recent move, don’t underestimate the current viability of QR Codes. They are easy to produce and use, and have been appearing more and more to the average consumer, whereas NFC chips are not as widely known. Waiting on this technology to see what comes out ahead could be disastrous.
Paul Potratz and his “Think Tank Tuesday” for automotive industry tips has had two short videos on the use and tracking of QR Codes, with a huge emphasis on the importance of getting involved now to stay ahead of the industry curve:
“[Smartphones are] a game changer for automotive sales and for marketing and for the simple fact of how the QR Code comes into play.”
He seems certain that dealerships not using QR Codes for advertising are missing out on dynamically reaching tens of thousands of smartphone savvy customers, and he is not alone.