December 6, 2010
Go Further This Holiday Season
It is no secret that car sales have been steadily improving, most notably in the past few months. As we near the peak time for end of the year sales, many consumers are already anticipating the largest surge in specials thus far since dealerships will be looking to purge remaining previous year models, like 2009 and 2010, at prices buyers hope will be drastically lower than a new 2011.
“We have high expectations for December sales as year-end clearance events should drive the industry to its best unit sales total of the year,” said Jesse Toprak, vice president of Industry Insight for TrueCar.com.
In the Outsell Live Chat Center, while Black Friday saw a surge of consumers, the week between Christmas and New Years is often the busiest time of the year. But there are still some hurdles ahead, according to the previous article.
“Even with a strong close to 2010, there remains a moderate level of risk with automotive sales in 2011. Thus, J.D. Power’s forecast for next year has been adjusted downward to 10.4 million units for retail sales and 12.8 million units for total sales.”
The other change in consumer habits is the tendency toward buying American, possibly due to the large amount of vehicle recalls in the past year that, while spanning most major car companies, began with Toyota’s high-profile accelerator recalls.
In this difficult economic time, consumers are also being much savvier as shoppers, researching online more vigorously than previous years.