December 12, 2011
“As a follower of Lexus online, you can help Lexus reach its goal well before the deadline, even before Christmas. On Facebook, fans make the donation through one simple click on the ‘December to Remember’ tab at facebook.com/lexus. Twitter users can make a difference by using the #lexusbigredbow hash tag. This initiative represents a first for Lexus, using social media channels to advance a charitable drive.” READ MOREThe Lexus “December to Remember” program has existed for many years, but turning to social media to spread the word may prove to be their most beneficial tactic yet. Lexus is giving a great example of how to use the digital world in a positive way for both their brand and a worthy cause. The Outsell Caring Committee participated in the Volunteers of America “Adopt a Family” program for one of our December holiday events. We sponsored three families who are in need this holiday season. By purchasing items recommended on each family’s wishlist, Outsell participants brought in and wrapped Christmas presents for families who otherwise might not have had much under their trees this year. What are you doing to support local and national charities this holiday season?
May 23, 2011
Cultivating a User-Centered Culture
Outsell’s Design & Integration Lead, Craig Vore, Campaign Operations Batch Manager, Katherine Lyman, and Campaign Operations Supervisor, Samantha McIntosh, attended a Minnesota Interactive Marketing Association (MIMA) sponsored event in January called “Cultivating a User-Centered Culture.” The event featured Nancy Lyons and Meghan Wilker of Geek Girls Guide and Clockwork Active Media Systems, aimed at both improving interactions with clients and employees.
Lyons and Wilker come from a company that has been named a “Psychologically Healthy Workplace.” Much of that comes from the practices they shared in their presentation, how everyone is a ‘user’ in some way of some aspect of every company, and that needs to be taken into consideration at all times.