Christmas Eve Archives | Outsell
This is the last full business week before Christmas, and for many businesses it won’t even be a full week with Christmas Eve and Christmas Day falling on the weekend. Besides preparing for the holidays and their own family traditions, car dealers are gearing up for that magical week between Christmas and New Year’s that oftentimes brings in some of their best sales of the year. This has been an interesting year for the automotive world. Coming off of a year of recalls in 2010, dealers were prepared to hit 2011 strong, but unforeseen events like the devastating earthquake and tsunami in Japan hurt production and vehicle availability in ways no one could have predicted. Joel Weinberger, owner of Continental Mazda, Audi, and Acura of Naperville dealerships, said buyers should expect dealers “to be very aggressive once customers hit the sales floor the week after Christmas.”
“With our brands, there were some supply problems earlier in the year because of the tsunami in Japan and also some flooding in Thailand that effected supplies of electronic components. Manufacturers still have sales targets they want to hit, and they are throwing everything they’ve got to make those goals.” READ MORE
As with most years, it is expected that many people are waiting for the year end sales to make vehicle purchases. In an article from Forbes, however, while the week between Christmas and New Year’s Day is usually a strong time for deals on closeout models, Jesse Toprak, Vice-President of Industry Trends for TrueCar.com, cautions consumers that dealer inventory may be lacking if they wait too long. To counter this, dealers need to do their best to promote what models they do have in stock and carefully consider their competitive offers. 2011 year end sales need to be attacked even more aggressively than previous years to come out ahead. In Ward’s “2011 Year in Review” for North America, Mark Fields, Ford’s president (The Americas), said:
“We are seeing signs of growth in the U.S. market. It’s moderate growth, ramping up more slowly than any of us would like or, in fact, expected earlier this year, but it is growth, and it leads us to believe that the U.S. economy remains in recovery mode.” READ MORE
Good luck with your year end sales, and Happy Holidays from all of us at Outsell! Photo by: Chris Jupin

Giving Back to Those in Need

During the Thanksgiving holiday the Outsell Caring Committee organized our First Annual Outsell Food Drive. Those efforts were an enormous success for us as a team as well as for the Joyce Uptown Food Shelf that we were proud to work with for our donations. Our first blog post on Holiday Charity Drives and the Food Drive results can be found here.

For the Christmas Holiday the Caring Committee continued that commitment with contributions to the U.S. Marine Corps Reserve Toys for Tots Foundation.

The Toys for Tots Foundation asks for donations of new, unwrapped toys during October, November, and December each year to be delivered at Christmas to needy children in surrounding communities. Please check out the website and read more about the Marine Toys for Tots program here in Minneapolis.

Given our digital background, the Caring Committee gave Outsell employees the mission of logging onto Target.com under the company name and each purchasing up to $40 dollars of age-appropriate toys. Our purchases were delivered well within the Toys for Tots deadline and picked up by Marine Corps officers before the holidays.

For more pictures of the event, as well as pictures from the Thanksgiving Food Drive, please check out our Facebook Fanpage.

The Outsell Caring Committee and employees have helped us exceed individual and group giving for the Food Drive, Toys for Tots, and many other charitable organizations and endeavors this year. Outsell also donated $5000 to the United Way in honor of Bart Greenwood, a beloved member of the Outsell family who was lost in 2009 and who had always been strongly dedicated to giving back to the community, a tradition Outsell is proud to continue.

As Outsell employees headed out of the office the night before Christmas Eve, President and CEO Mike Wethington passed on a message that we could all keep in our hearts for the holidays and the coming year:

“This Christmas morning I would ask each of you to remember those times when you were a child and how you felt when you received a present that you didn’t expect to receive. Then think about all of the children that we impacted this Christmas Day when they open one of the presents from the mountain of gifts we all gave this year. Can’t you just see the smiles?”

Thank you again to the Caring Committee and the many organizations we had the pleasure of working with in 2010 and that we look forward to working with again in 2011. You can read more about all of the charitable organizations Outsell is involved with at the Caring Committee webpage.