February 7, 2011
Which Car Ad Was Most Successful?
The excitement over this year’s Super Bowl commercials is hardly something that comes and goes over the span of the actual game, but continues weeks after, often longer, as those who missed a commercial here or there take the time to catch up, and those who saw them all enjoy seeing them all over again.
All of the Super Bowl commercials from this year can be viewed and voted on at the Ad Blitz YouTube Channel until Valentine’s Day, February 14th.
The car ads that came across as the most successful this year, some generating buzz even before they officially aired, are clear in most viewers’ minds, but there is some debate over the #1 spot. Some of the most memorable range from being humorous, to serious pro-American themed, to timely integration with social media, and in some cases simply showing how much the brand in question is better than its competition.
The top commercials on most lists are the “Imported from Detroit” Chrysler 200 spot, the small costumed Darth Vader using “The Force” on a VW Passat, and the Chevrolet Cruze “Status” update. These ads are not only heading the lists for best car related ads, but best ads overall.
Others that stuck out were the Volkswagen “Black Beetle” ad, promoting the newly redesigned Beetle in the form of an actual black beetle impressing all of its insect friends. The new model was not clearly shown and won’t be available until fall.
Audi’s “Release The Hounds” ad talked down to its competition by playing up the idea that luxury has changed and shouldn’t determine loyalty, while Mercedes went the very opposite route with their “Welcome To The Family” ad, tugging at the heartstrings of car buyers who have owned the brand through generations.
The Chevrolet Camaro “Dude” ad deserved higher than last place on Autoblog’s top 10 list, I thought, and for the exact reason it was praised—hearing two guys discussing their perfect commercial while the real thing played out in front of us directly relates back to how viewers talk about Super Bowl commercials during and well after the game. It’s an ad for the everyman consumer.
But having seen all of the commercials and enjoying many, I have to tip my hat to the simplicity of the “Status” update ad for the Chevrolet Cruze.
In 30 seconds that commercial connects with something important to almost every viewer, and frankly, most Americans. The word on Facebook. When comparing that to the mini-Vader ad for Volkswagen, you can really see how being the brand that spends the most money does not guarantee the most successful ad. Both of those ads were simple, with no big names, and no crazy special effects, and they are among the most memorable.
Everyone is asking, “Which Super Bowl ad was your favorite?” Just remember not to ask yourself that question without also asking “Why?”
October 11, 2010
October Is A Great Month For Automotive Sales!
Outsell is committed to staying current with the trends and changes in the automotive industry as a leader in digital marketing services, and we are pleased to report a recent increase in sales.
Tim Higgins and David Welch of Bloomberg News reported that:
“U.S. automobile sales in September may have run at the fastest pace since March as consumers returned to showrooms, helping the industry’s recovery from the worst year in almost three decades.”
With October being one of the more advantageous months to find a deal on remaining 2010 models, that trend may yet continue.
60 month financing for 0% is the hot button for consumers after a long stint of similar available deals over the Summer, and may be hard to beat for dealerships not offering competitive pricing. 0% financing is currently available on several Ford, Nissan, Chevrolet and Toyota models, while Honda is offering rates of 0.9% to 2.9%.
U.S. News & World Report listed these specials as the top deals that were available in September:
- Small Car—Toyota Yaris: 0% APR for up to 60 months in most regions
- Midsize Car—Chevrolet Malibu: 0% financing for up to 60 months or $3,000 cash back
- Large Car—Infiniti M: 1.9% APR for up to 60 months
- Compact SUV—Nissan Xterra: 0% APR for up to 60 months in most regions
- Midsize SUV (or rather crossover/wagon)—Honda Accord Crosstour: 0.9% financing for up to 60 months
- Large SUV—Chevrolet Tahoe: 0% APR for up to 60 months
- Dream Car—Chevrolet Corvette: Up to $5,000 cash back or 0% financing for up to 72 months
Anticipated 2011 models expected this Fall with some already arriving include the Chevrolet Cruze, Nissan Juke, several revamped versions of consumer favorites like the Honda Odyssey, and the Ford Fiesta and Mazda2 available now.
Despite consumer excitement over the new 2011 vehicles, the challenge for dealerships in October may be to continue or better previous deals to keep buyers interested until the always eagerly awaited end of the year sales.