September 28, 2011
Director of Insight, Jennifer Bunner
Where were you before coming to Outsell?
[Jennifer Bunner] Prior to joining Outsell, I led the delivery of B to C Marketing Analytics for GE Money Sales Finance, focusing on developing and optimizing marketing strategies that drove results across direct and digital marketing channels, and delivering on key business initiatives such as customer level profitability analysis, segmentation strategies, and price elasticity tests.
I was also previously responsible for leading the CRM Planning and Optimization group for Wunderman Team Detroit, where I assisted OEM clients in developing data driven strategies and measurement plans to optimize CRM campaigns; as a Decision Sciences Manager for Carlson Marketing Group where I developed data driven strategies and measurement plans for Carlson Companies Inc consumer based loyalty programs; and as a Analytics Manager at Best Buy where I drove customer segment business strategy through strategic customer insights and analysis.
What key responsibilities do you have as part of your position at Outsell?
[Jennifer Bunner] At Outsell, my team is focused on 4 key areas: Analytics in the Platform, Optimization, Brand and Strategic Alliance Support, and Industry Thought Leadership.
Analytics in the Platform: Targeting the right consumers, with the right offer, creative, and channel via advanced statistical models; building the most complete and accurate database via data sourcing and hygiene, and delivering relevant and highly visualized reports to Platform end users.
Optimization: Continually improving Platform performance via multivariate testing and learning, and developing new campaign offerings and innovative creative.
Brand and Strategic Alliance Support: Developing Campaign Strategy, Creative & Analytics for key Brand and Strategic Alliance programs and initiatives (i.e. new vehicle launch) and delivering timely and relevant results reports and insights on a regular cadence.
Industry Thought Leadership: Monthly delivery of relevant Platform Insights that drive business for our Brands and Partners, and prospective Partners.
What excites you most about the Outsell Digital Marketing Platform?
[Jennifer Bunner] The reporting, analytics and insights in the Platform! Our integration of online and offline data is amazing and allows for game changing insights and learnings about how consumers are engaging with digital marketing. One of the most exciting capabilities is the ability to view complete consumer online and offline interaction paths from promotion to engagement to sales.
How do you keep active outside of work hours?
[Jennifer Bunner] I have 2 young children- a 4 yr old son and 2 year old daughter. Most of my free time is spent with my husband and kids enjoying outdoor activities such as hiking, canoeing, and a favorite of my kids is throwing rocks in the Mississippi River! I am also an avid runner. This year I competed in two half marathons, and will be competing in two 5K races in the coming months. I am also planning on running another marathon in the spring, which will be my 3rd marathon.
Tell us a little-known fact about you.
[Jennifer Bunner] I ran on the cross country and indoor/outdoor track teams in University, and was also a pole vaulter. I am an expert at packing and moving. We have moved 8 times in the last 12 years. We plan to stay put in the Twin Cities!
Seasoned Software & Technology Executive Scheig to Lead Outsell’s Sales & Marketing Team
Minneapolis, MN, June 14, 2011 – www.outsell.com – Outsell, a leading digital marketing software and services provider, announced today that Software & Technology Executive Richard Scheig has joined the Outsell team as Vice President of Sales & Marketing. Scheig is a seasoned sales & marketing executive with over 20 years of experience in the fields of technology and enterprise software.
Scheig is a pioneer in the field of digital marketing software and services. He has a strong track record of leading world-class technology sales teams in the software industry with both public and small/entrepreneurial companies and cultivating strong relationships with senior executive leadership with some of the world’s largest organizations. Prior to Outsell, Scheig was a Vice President at Unica, and a key player when it was acquired by IBM (NYSE:IBM). Scheig was responsible for revenue generating activities, including the development of selling and field marketing strategies in some of largest and most strategic company wins including Cisco, Wal-Mart, Hilton, Schwab, Visa and Best Buy.
Scheig has a unique perspective in an evolving market in the area of digital marketing software and services, having worked with major brands and strategic alliances to drive marketing automation and analytics to drive sales. He will help Outsell to strategically align with major brands, providing them with a simple to use, distributed software platform that will extend their brand message all the way through to franchisees and distributors.
“We are very excited to have Richard on board with us at Outsell,” said Outsell CEO Mike Wethington. “Given his experience and record of success, he is the perfect person to take the company to the next level by building new strategic alliances and positioning our sales and marketing departments to achieve the key strategic goals of the company.”
“The Digital Engagement Platform that Outsell has brought to the market comes at precisely the right time in this space,” commented Scheig. “The industry is crying out for a coherent and interconnected digital marketing solution that effectively leverages consumer data and ties it to digital communication channels. I’m excited to be part of an organization that is able to answer the complex needs of the distributed sellers and marketers in this industry in a really simple and easy to use way, empowering those who are closest to the customer.”
About Outsell LLC
Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform makes it easy to manage consumer relationships more profitably.