October 18, 2011
Outsell Wins Marketing Effectiveness Award, Is Recognized By Inc’s Fast 500|5000
Minneapolis, MN, October 18, 2011 – www.outsell.com – Outsell today announced a strong financial performance in Q3, 2011, with year-to-date revenues up 55% over 2010. Outsell also won a Platinum Summit Marketing Effectiveness Award for the “Mobile Service Club” Campaign, as well as being recognized on the Inc. 500|5000 list as one of the fastest growing private companies in America in 2011.
“Winning a Summit Marketing Effectiveness Award and being named an Inc. 500|5000 company in the same quarter is a major distinction for Outsell. It demonstrates that our Digital Engagement Platform is unique, and is bringing a substantial value to our clients,” said Outsell CEO Mike Wethington. “We’re weeks away from releasing version 3.0 of the platform that really takes it to the next level. It’s going to be the simplest, most intuitive way for automotive brands and their dealerships to interact with consumers across the spectrum of digital channels.”
In major highlights for Q3, 2011:
— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands. The Mobile Service Club is a unique campaign within the Outsell Digital Engagement Platform that uses monthly SMS text to send service offers to customers. Once a consumer opts in to the dealer’s mobile service club, they receive one text message interaction per month and can choose which offer they prefer- two way interactions between the consumer and the dealer follows the Digital Engagement Platform’s philosophy that one size does not fit everyone. After they select their offer, the customer can bring their phone into the dealership to redeem their coupon.
— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as one of the 50 fastest growing companies in Minneapolis. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.
— Outsell’s Campaign Operations sent over 31.4 million messages to automotive consumers in the Q3 of 2011, while the Outsell Live Chat service engaged over 45 thousand unique customers and continued to maintain a lead capture rate in excess of 50%. Outsell also executed SMS campaigns to over 17 thousand consumers for a select group of client dealers, and generated over 9 thousand interactions with opt-in SMS subscribers.
— In early July, Outsell launched a Model Year Wrap Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot. Mobile savvy customers could scan the codes to see special offers, watch a video, read about model info, share content on social networks, and submit questions to the dealer after hours.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.