Autonation Archives | Outsell

AutoNation First Quarter Revenue Up 17%

Congratulations to AutoNation and the announcement of their successful Q1 results. AutoNation is America’s largest automotive retailer for new and used vehicles and reported a record net income for their first quarter of 2011. New vehicle unit sales increased 23% overall.

While this is exciting news for AutoNation it is also good news for the automotive industry at large, as those results are reportedly in line with others across the nation. Despite harsh economic times, the crisis in Japan, and continuously rising gas prices, sales and revenue are seeing a huge increase over last year.

Mike Jackson, Chairman and Chief Executive Officer for AutoNation, said:

“While the underlying recovery in consumer demand for autos remains on track in the United States, due to Japanese supply constraints throughout the remainder of 2011, we are revising our planning assumption for 2011 full-year U.S. industry new vehicle sales downward from 12.8 million units to mid-12 million units. Based on current information, we see significant reductions in vehicle shipments from Japanese manufacturers through year-end, with the resumption of normal shipment levels in early 2012.”

Mr. Jackson added:

“Our diversified business model is resilient and adaptable. We are confident we can manage through the challenges presented by Japanese product constraints. We also continue to be optimistic about the long-term recovery for the U.S. auto market.”

Read the full article from PR Newswire here.

Congratulations again to AutoNation and good luck heading further into Q2 and the remainder of 2011.

What Drove February Sales?

It is no secret that February was a successful sales month for the automotive industry, though some experts are still questioning why.

Hybrid car sales in particular were up, especially for Toyota who has now surpassed 3 million units sold worldwide on their Prius models. Modest but still high numbers were reported from Ford and Honda, even with Honda phasing out their current Civic Hybrid model to prepare for the revamped 2012 version.

Basic retail sales made up the largest percentage in February, but hybrid sales were still up 20% from January across all manufacturers together, and up 39% over this same time last year.

Auto Observer had an interesting graphic of where the manufacturers fell for February sales on hybrid models.

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December 27, 2010

Digital Advertising in 2011

The Social Influence

In 2010 the face of digital marketing continued to evolve with many new developments and potential directions ahead in 2011. A recent article in the Business section of Mashable, the top source for news in social and digital media, discussed predictions for the future of digital advertising.

Most notable for those of us in the automotive industry may be their #3 prediction: Influencers Will Be the Celebrities of the Social Web, the idea that many consumers are making decisions based on what they are reading on social sites, like reviews and comments on Facebook, Twitter, and others.

In our previous interview with Stephen Higgins, Social Media Manager for AutoNation, he stressed the importance of being in those spheres because of the influence the simplest comment on a social media site can have on consumer behavior.

The prediction that companies will be turning more and more to social media to market their brands rather than using outside marketing tactics is not a new idea, but certainly increasingly true as we move into the next year. Not having a presence in those areas is something consumers are starting to notice, expecting that even the smallest company or store will not only have a website, but also a Twitter account, LinkedIn, Facebook Fanpage, and more.

Facebook “Likes” may also be a more important factor in influencing consumers than the industry has yet to fully realize. The video below that was included in the Mashable article sums up some of the reasons why Facebook is so important.

Kraft Foods: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly from GasPedal on Vimeo.

Spotlight on Social Media

Recently, Outsell had the opportunity to speak with Stephen Higgins, Social Media Manager for AutoNation. You can read the transcript of our chat below.

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