January 17, 2011
Cell phones were the first mobile revolution. Now smartphones are the only way to go. Calling and texting isn’t enough anymore for the savvy consumer. Internet access and countless apps are a small part of what are becoming expected features in even the basest models.
Looking to the automotive world, there are apps for everything from navigation to checking tire pressure and demand is increasing for options beyond personal smartphone use in the car since being on the phone is a potentially dangerous distraction for drivers.
The Car Tech Blog reported on ways the automotive industry is trying to keep up with the smartphone revolution:
“Finding and implementing a way to safely integrate social networking and other apps in the car is more feasible than fighting the trend.”
The applications and features available with most smartphones are translating across the automotive industry increasingly progressively. This goes beyond stereo systems, navigation, and Bluetooth. We now have full multimedia systems available in vehicles that are as sophisticated as the most high-tech smartphone.
December 27, 2010
The Social Influence
In 2010 the face of digital marketing continued to evolve with many new developments and potential directions ahead in 2011. A recent article in the Business section of Mashable, the top source for news in social and digital media, discussed predictions for the future of digital advertising.
Most notable for those of us in the automotive industry may be their #3 prediction: Influencers Will Be the Celebrities of the Social Web, the idea that many consumers are making decisions based on what they are reading on social sites, like reviews and comments on Facebook, Twitter, and others.
In our previous interview with Stephen Higgins, Social Media Manager for AutoNation, he stressed the importance of being in those spheres because of the influence the simplest comment on a social media site can have on consumer behavior.
The prediction that companies will be turning more and more to social media to market their brands rather than using outside marketing tactics is not a new idea, but certainly increasingly true as we move into the next year. Not having a presence in those areas is something consumers are starting to notice, expecting that even the smallest company or store will not only have a website, but also a Twitter account, LinkedIn, Facebook Fanpage, and more.
Facebook “Likes” may also be a more important factor in influencing consumers than the industry has yet to fully realize. The video below that was included in the Mashable article sums up some of the reasons why Facebook is so important.
November 30, 2010
Spotlight on Social Media
Recently, Outsell had the opportunity to speak with Stephen Higgins, Social Media Manager for AutoNation. You can read the transcript of our chat below.