September 6, 2012

Congratulations AutoNation

Congratulations to AutoNation for over 23,000 New Vehicles Sold in August!

Up 28% since the previous year, AutoNation saw an increase across the board for all sales. Well done, AutoNation, and good luck with the following months of 2012.

AutoNation is transforming the automotive retail industry through bold leadership.

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Digital Marketing SaaS Company Lands on Inc. 5000 for Second Consecutive Year; Success in Selling Into Top Auto Brands Fuels Company’s Swift Growth

Outsell announced today that it has landed on the Inc. 5000 list of America’s fastest-growing private companies for the second consecutive year. Outsell moved up more than 2000 spots from last year’s ranking, to #833, and joins Yelp, Marketo, Coupons.com and HubSpot among other prominent brands featured on this year’s list.

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” said Inc. Editor Eric Schurenberg.

Outsell was named to the list based on a three-year revenue growth rate of 409 percent. The company’s total revenue in 2011 was $12.3 million, a near 50-percent increase over 2010. Outsell was also named the 68th fastest-growing company in the Software sector, and the 14th fastest-growing company in the Minneapolis area. In 2008, the company had just 29 employees; by the end of 2012, it will have more than 80.

Outsell’s Digital Engagement Platform offers automotive manufacturers and dealers the ability to consistently engage with consumers across distributed dealer sales networks from the national to local level. This intuitive platform makes it easy for brands, dealers and their agencies to effectively engage with consumers.

Outsell has successfully delivered its digital marketing solutions to some of the biggest brands in the auto industry, including Toyota and Chevrolet through agencies such as Saatchi & Saatchi and Agency 720/Omnicom. More than 1,000 dealers across the nation currently use the Outsell platform, and they’re seeing a 5-to-1 return on investment, minimum, by selling 2 to 15 more cars every month along with hundreds of additional repair orders.

The company recently moved to new headquarters in downtown Minneapolis, doubling the size of its previous office space to accommodate its growth.

“We are thrilled to rank once again on Inc.’s list of America’s fastest-growing private companies and see a significant jump in our position,” said Mike Wethington, Founder and CEO of Outsell, LLC. “Auto brands recognize that targeted, relevant digital marketing has a direct impact on their revenue and profitability. Congratulations to all Outsell associates on their hard work, and thanks to our clients for giving us the opportunity to help them succeed.”

The full list of Inc. 500/5000 honorees can be seen at http://www.inc.com/inc5000/welcome.

Methodology
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.

Outsell Relocates to new, larger office space to accommodate 4x employee growth in 5 years.

 

Outsell announced today that it has relocated to new office space in downtown Minneapolis that is double the size of its previous space. Effective August 1, the company’s new address is: The Capella Tower, 225 South Sixth Street, Suite 3200, Minneapolis, MN 55402. Outsell will occupy the entire 32nd floor of the building, totaling 18,000 square feet. The company’s main phone number, 612-236-1500, will remain unchanged, as will employees’ direct-dial numbers.

To celebrate the move, Outsell will host an open house in its new space on August 9th at 3:30pm Central time. Minneapolis Mayor R.T. Rybak will perform a ribbon-cutting ceremony at the event, which is open to current and prospective clients, media and other friends of the company. In addition, U.S. Senator Amy Klobuchar will participate via video, offering her congratulations on Outsell’s expansion.

Over the last few years Outsell has achieved substantial growth. In 2008, the company had just 29 employees; by the end of 2012, it will have close to 100. Outsell’s 2010 and 2011 revenue growth exceeded 50 percent, and the company has maintained its pace in 2012.

Outsell’s Digital Engagement Platform offers automotive manufacturers the ability to consistently engage with consumers across distributed dealer sales networks from the national to local level. This intuitive platform makes it easy for brands, dealers and their agencies to effectively engage with consumers.

Outsell has successfully delivered its digital marketing solutions to some of the biggest brands in the auto industry, including Toyota and Chevrolet through agencies such as Saatchi & Saatchi and Agency 720. More than 1,000 dealers across the nation currently use the Outsell platform, and they’re seeing a 5-to-1 return on investment, minimum, by selling 2 to 15 more cars every month along with hundreds of additional repair orders. In just 60 days a company can be up, running and moving more vehicles via the Outsell platform.

In June, Outsell’s Digital Engagement Platform received a 2012 Silver Stevie Award for Consumer Marketing, based on a Chevrolet Drip Campaign. In April, Outsell Founder & CEO Mike Wethington was named a finalist in the Ernst & Young Entrepreneur Of The Year 2012 program. Outsell was also recognized recently by the Minneapolis Star Tribune as a “National Standard” in its annual Top Workplaces feature.

“Downtown Minneapolis is already the economic engine of Minnesota, and one of our fastest-growing sectors downtown is high tech,” said Mayor R.T. Rybak. “Outsell’s locating 100 high-tech employees right here is another clear sign that downtown Minneapolis is becoming a major hub for high-tech business, entrepreneurs and talent.”

“Digital marketing solutions are a key driver in the tech economy, so Outsell’s business is growing rapidly,” said Mike Wethington. “The vibrancy of downtown Minneapolis is the perfect environment for a dynamic company like ours. We’re excited about our expansion, and looking forward to hosting a great event here on August 9th.”

Outsell’s senior executive team and other team members will be on hand at the event to showcase the company’s new office space and provide information on Outsell’s digital marketing solutions. Following the ribbon cutting, led by Mayor R.T. Rybak at 4pm Central time, guests are invited to join Outsell for drinks, hors d’oeuvres and live entertainment till 9pm.

For more information on the event or to attend please contact Sahil Merchant at sahil.merchant@outsell.com or call 1-612-236-1517.

Outsell Releases Product Updates, Wins Awards

Outsell announced today its quarterly results for Q2, 2012. Outsell exceeded its financial plan in the second quarter, with consistent growth across the first two quarters of 2012. Outsell also garnered a number of awards and recognitions in Q2, including an American Business Award (“Stevie Award”), an honorable mention from the Star Tribune as a “Top Workplace”, and a Finalist position for the Ernst & Young Entrepreneur of the Year Award.

“The ability to create a personal dialogue with automotive consumers that sells more cars and service appointments while also boosting brand image is an opportunity few manufacturers and dealers will turn down,” said Mike Wethington, CEO of Outsell. “In today’s marketing landscape, messaging has to be highly personalized and interlinked across channels to get through to the consumer. By effectively executing on that promise, we’ve helped our clients to maintain their leadership role in the market.”

In major highlights for Q2, 2012:

• Product Update- Following the launch of version 3.0 of the Outsell Digital Engagement Platform in Q1, Outsell focused on increasing the stability and functionality of the platform in Q2. Some of the key initiatives that Outsell took to enhance its product is as follows:
o Proactive Chat– Outsell brought a proactive “Smart Chat” product to market in Q2. The product has created a rapid increase in the number of chats and leads being generated for dealers on the program.
o Platform Stabilization Release– The Outsell development team successfully upgraded the back-end of the platform to increase its speed, stability and functionality.

• Awards- In June of Q2 Outsell won an American Business Award (“Stevie Award”) for the Chevrolet Calendar Year End Drip campaign. The campaign won silver for its creative use of behaviorally targeted email marketing to connect auto dealers with consumers. Outsell was joined by the President of Agency 720 for the awards ceremony in New York. In Q2, Outsell also received an honorable mention from the Star Tribune as a “Top Workplace”. Finally, in late June Outsell’s CEO Mike Wethington was honored as a Finalist for the Ernst & Young Entrepreneur of the Year Award.

• Office Move- Due to the space constraints caused by Outsell’s rapid growth, Outsell will be moving to a new office space on July 27th. The new space in the Capella Tower in downtown Minneapolis doubles the size of Outsell’s current offices and will provide the company with facilities to support growth over the coming years. An open-house ribbon-cutting event is scheduled for August 9th with Minneapolis Mayor R.T.Rybak.

• People- In Q2, Outsell hired top-tier national talent for numerous positions, including Strategic Account Directors and Representatives, Business Systems and Analytic Marketing Analysts, Web Developers and Database Administrators. These new associates will help spur Outsell’s growth through the end of 2012.

Outsell and Omnicom Agency 720’s Creative Chevy Drip Campaign Wins Silver-Level Recognition at 10th Annual Stevie® Awards event in New York City.

Outsell has received the 2012 Silver Stevie Award for Consumer Marketing Campaign of the Year.

Outsell’s Chevy Drip Campaign was recognized for its creative use of behaviorally targeted email marketing to connect auto dealers with consumers. Using Outsell’s Digital Engagement Platform, Chevrolet answered its need for a strong year-end sales push by launching a unique multi-stage email marketing campaign to better engage its dealers with thousands of in-market consumers and improve sales. The Chevy Drip campaign enabled Chevrolet and its dealers to announce special deals and newly released incentives, increasing the urgency for consumers to buy. A series of triggers based on consumers’ click behavior boosted consumer engagement, resulting in dramatic increases in conversions to sales, as well as delivering 260 percent higher open rates and click rates that were 65 percent higher than typical benchmarks.

“We would like to congratulate everyone who worked on this project,” said Outsell CEO Mike Wethington. “Outsell’s digital engagement platform combined with the marketing program developed by Agency 720 produced a highly successful program for Chevrolet and its dealers.”

“Our goal is to develop targeted digital marketing programs that drive retail traffic to our customers’ sites and drive sales. We are proud to see that the Chevy Drip Campaign designed in collaboration with Outsell was recognized as an effective and winning campaign,” said Harold Kobakof, President & CEO of Agency 720.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. For the first time, The American Business Awards were presented at the ABA’s traditional banquet, which took place on Monday, June 18 in New York. Winners will also be recognized at a new tech awards event on Monday, September 17 in San Francisco.

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees determined Stevie Award placements from among the finalists during final judging process, which took place May 14-25, 2012. Details about The American Business Awards are available at www.stevieawards.com/aba.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Agency 720
Agency 720 (www.agency720.com) is a full service Ad Agency with an experienced national network of retail experts. It creates multi-platform marketing programs that address its clients’ unique local needs. Agency 720’s goal is to drive retail traffic and sales for its clients. Agency 720 is the recommended Local Market Advertising Agency for Chevrolet and its Dealer Local Marketing Associations (LMAs). Agency 720 has over 120 Chevrolet Dealer LMA Clients across the United States where the goal is to extend and amplify the Chevrolet Brand message and initiatives while addressing unique local market opportunities.

Outsell Launches Digital Engagement Platform Version 3.0, Wins Interactive Media Award

Outsell today announced its quarterly results for Q1, 2012. In the first quarter of 2012, Outsell announced the release of v3.0 of its Digital Engagement Platform that enables national automotive brands and their dealer networks to effectively engage with consumers via all the digital channels. The Outsell Digital Engagement Platform also won a prestigious “Best In Class” Interactive Media Award in the Advertising category from the Interactive Media Council based on the design, feature functionality, content and usability of the site.

“Our Digital Engagement Platform has already proved to be a game-changer for the manufacturers and dealers that are utilizing it to maximize consumer engagement and boost sales and service revenues,” said Outsell CEO Mike Wethington. “With Version 3 of our platform, by integrating all digital communication channels, advanced analytics and marketing content into an intuitive, cloud-based package, we have created a level of consistency across these large distributed sales and marketing organizations that simply wasn’t possible before.”

Major highlights for Q1 2012:

• Outsell launched version 3.0 of its Digital Engagement Platform for automotive marketing. The Outsell Digital Engagement Platform makes it easy for automotive manufacturers and dealers to build campaigns, automatically engage with consumers across all digital channels, learn from those interactions and optimize sales outcomes across Tiers 1, 2 & 3. An easy-to-scale, Software-as-a-Service (SaaS) model provides a single data warehouse and integrates with the technology footprint of both OEMs and dealers, allowing Outsell to seamlessly capture detailed consumer data and execute complicated campaign integrations that deliver measurable incremental sales and service revenues. Version 3.0 brings a host of new functionality to the existing Digital Engagement Platform, including:

Quick Setup to get started with a complete set of campaigns in less than five minutes.
Simplified Product Packaging to provide users with a simple, intuitive and easy-to-use interface.
– The world’s first Objective-Based Optimization Engine that tells dealers how much money they will make by running specific campaigns.
Fresh New Reporting that gives brands and dealers views of their customers that they have never seen before.

• Outsell won a “Best In Class” award from the Interactive Media Council for its Digital Engagement Platform in the Advertising Category. The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. The awards are judged by an elite group of professionals from organizations like American Express, McCann Erickson Worldwide, Microsoft, CNN Money, Cadbury Schweppes and Deutsche Bank.

• In a survey conducted during the quarter, 96% of the dealers using Outsell’s Digital Engagement Platform said they were likely to recommend the product, up from 90% in Q3 2011. Users’ favorite features were the Customization Options, Availability and Accuracy of Reporting, Ease Of Use and Customer Care.

Outsell Announces Release of Version 3.0 of its Award Winning Digital Engagement Platform

Minneapolis, MN, March 13, 2012 – www.outsell.com – Outsell today announced the release of v3.0 of its Digital Engagement Platform. Since 2004, Outsell has enabled national automotive brands and their dealer networks to effectively engage with consumers by streamlining the digital communication experience and enriching it with data. The Outsell Digital Engagement Platform boasts an array of cutting edge data and analytic features and a library of Tier 1-3 content and campaigns including the award winning “Mobile Service Club” SMS campaign.

The advanced architecture and intuitive interfaces of the Outsell Digital Engagement Platform make it easy to build campaigns, automatically engage with consumers across all digital channels, learn from those interactions and optimize sales outcomes across Tiers 1, 2 & 3. An easy to scale software as a service model provides a single data warehouse and performance that is not attainable by a dealer’s point solution architecture. An open API data architecture integrates with the technology footprint of both OEMs and dealers, allowing Outsell to seamlessly capture detailed transactional data and execute complicated campaign integrations that deliver significant incremental sales and service revenues every month.

“Version 3.0 of the Outsell platform is simply the smartest and most intuitive way for brands to interact with consumers in a consistent way across distributed marketing networks,” said Outsell CEO Mike Wethington. “We integrated all the digital communication channels into a sleek, simple, cloud based package, and give dealers a library of content and an easy tool to build campaigns. We consolidate data from all the tiers of the organization, and apply advanced analytics to it in a way that hasn’t been done before in this industry. We’re enabling users to easily understand their consumer base and start a conversation with them. The platform we’ve created is helping to solve the ‘Big Data’ riddle that large organizations are grappling with right now.”

Version 3.0 brings a host of new functionality to the existing Digital Engagement Platform, including:
Quick Setup to get started with a complete set of campaigns in less than five minutes.
Simplified Product Packaging to provide users with a simple, intuitive and easy to use interface.
• The world’s first Objective-Based Optimization Engine that tells dealers how much money they will make by running specific campaigns.
Fresh New Reporting that gives brands and dealers views of their customers that they have never seen before.

“The latest version of our platform was built based on feedback from dealers, manufacturers and our partners,” said Steve Farr, Corporate Vice President of Strategy & Insights at Outsell. “Our unique user profiles are specifically designed to address the needs of a brand, agency or dealer user, giving them the exact controls and information that they need to be successful. We also spent a lot of time on user testing to design an interface that is simpler and more intuitive to use than anything else in the digital marketing industry today.”

With v.3.0, the Outsell Digital Engagement Platform enters its third year in the automotive industry, and has been tested & successfully validated within the enterprise architectures of some of the biggest brands in America.

To learn more about the platform, Click Here.

Outsell wins awards, augments leadership team and announces 50% growth in 2011

Minneapolis, MN, January 19, 2012 – www.outsell.com – Outsell, a leading digital marketing software company, today announced their annual results for 2011. Outsell had a strong financial year, generating a 50% year-over-year increase in revenue in 2011 along with continued profitability.

“In 2011 Outsell rapidly grew its revenue stream and steadily added clients in the midst of a stagnant economy, which really is a remarkable achievement,” said Mike Wethington, CEO of Outsell. “Outsell’s Digital Engagement Platform is literally the easiest way for distributed sales and marketing organizations to communicate consistently with consumers across their enterprise, while also answering their ‘Big Data’ needs by giving them a really simple and effective way to mine the mountains of consumer data they are generating and actually use it to drive sales outcomes.”

Other Outsell highlights from 2011 are as follows:

— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as Minnesota. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.

— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands.

— Throughout 2011 Outsell continued to roll out the Digital Engagement Platform to Toyota & Chevrolet dealers in conjunction with Saatchi & Saatchi and Agency 720 respectively. The Outsell Digital Engagement Platform is available via exclusive agreement with select manufacturers and their advertising agencies of record.

— Outsell released additional functionality, reporting and content within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. In early July, Outsell also launched a Model Year Wrap-Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot.

— In 2011, Outsell’s Campaign Operations sent over 125 Million messages to automotive consumers, while the Outsell Live Chat service engaged 300,000 unique chats and continued to maintain a lead capture rate in excess of 52%. Outsell also executed SMS campaigns to over 13,000 consumers for a select group of client dealers, and generated nearly 35,000 interactions with opt-in SMS subscribers.

— Outsell augmented its Senior Leadership Team with Former IBM Executive Richard Scheig joining the organization as Vice President of Sales & Marketing in May, followed by the appointment of technology and strategic innovation expert Bryan Harwood to the position of Chief Technology Officer in November. Prior to Outsell, Scheig was a Vice President at Unica and a key player when it was acquired by IBM (NYSE:IBM). Harwood has a wealth of experience including roles as an IT Architect at IBM Global Services, Lead Architect at Sun Microsystems, and Fellow & Chief Architect at Galileo/Travelport.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software as a service (SaaS) company that is transforming the way that brands engage with consumers. Recognized by the Inc. 500|5000 as one of the fastest growing companies in America, Outsell’s award winning Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for leading brands by delivering great consumer experiences online.

Outsell Expands Executive Team with Innovative Technology Leader Bryan Harwood

Minneapolis, MN, November 8, 2011 – www.outsell.com – Outsell, a leading digital marketing software and services firm announced today the appointment of technology and strategic innovation expert Bryan Harwood to the position of Chief Technology Officer. Harwood has a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. In his new role, Harwood will be responsible for developing and guiding the company’s overall technology strategy and software as a service development efforts.

“The addition of Bryan as CTO strengthens both our leadership team and our technology team,” said Outsell CEO Mike Wethington. “Bryan has the kind of experience that Outsell needs to develop a resilient, flexible, and scalable digital engagement platform as the company manages a period of explosive growth. His experience in building platforms to support services with millions of users will be of great benefit to us as we continue to develop our platform.”

Harwood began his career as an IT Architect at IBM Global Services (NYSE: IBM), working with clients on large implementation projects. Following IBM, Harwood performed the role of Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. The building of this next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry.

As Chief Technology Officer at Outsell, Harwood will be focusing on the continued development and scaling of the Outsell Digital Engagement Platform, expanding its consumer data integration capabilities and creating new levels of customization to individual consumer needs.

“I believe that great companies are often the result of original thinking, and Outsell has the unique ability to re-imagine the consumer engagement experience,” commented Harwood. “Together, we have an opportunity to create something special and unique for the digital marketing industry while building something of lasting value.”

To learn more about Outsell’s Leadership Team Click Here.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.

Outsell Wins Marketing Effectiveness Award, Is Recognized By Inc’s Fast 500|5000

Minneapolis, MN, October 18, 2011 – www.outsell.com – Outsell today announced a strong financial performance in Q3, 2011, with year-to-date revenues up 55% over 2010. Outsell also won a Platinum Summit Marketing Effectiveness Award for the “Mobile Service Club” Campaign, as well as being recognized on the Inc. 500|5000 list as one of the fastest growing private companies in America in 2011.

“Winning a Summit Marketing Effectiveness Award and being named an Inc. 500|5000 company in the same quarter is a major distinction for Outsell. It demonstrates that our Digital Engagement Platform is unique, and is bringing a substantial value to our clients,” said Outsell CEO Mike Wethington. “We’re weeks away from releasing version 3.0 of the platform that really takes it to the next level. It’s going to be the simplest, most intuitive way for automotive brands and their dealerships to interact with consumers across the spectrum of digital channels.”

In major highlights for Q3, 2011:

— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands. The Mobile Service Club is a unique campaign within the Outsell Digital Engagement Platform that uses monthly SMS text to send service offers to customers. Once a consumer opts in to the dealer’s mobile service club, they receive one text message interaction per month and can choose which offer they prefer- two way interactions between the consumer and the dealer follows the Digital Engagement Platform’s philosophy that one size does not fit everyone. After they select their offer, the customer can bring their phone into the dealership to redeem their coupon.

— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as one of the 50 fastest growing companies in Minneapolis. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.

— Outsell’s Campaign Operations sent over 31.4 million messages to automotive consumers in the Q3 of 2011, while the Outsell Live Chat service engaged over 45 thousand unique customers and continued to maintain a lead capture rate in excess of 50%. Outsell also executed SMS campaigns to over 17 thousand consumers for a select group of client dealers, and generated over 9 thousand interactions with opt-in SMS subscribers.

— In early July, Outsell launched a Model Year Wrap Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot. Mobile savvy customers could scan the codes to see special offers, watch a video, read about model info, share content on social networks, and submit questions to the dealer after hours.

About Outsell LLC

Outsell (www.outsell.com) is a digital marketing software and services company that is transforming the way that brands engage with consumers. The Outsell Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. The intuitive, easy to use platform leverages advanced and actionable analytics to optimize communications with intelligent campaigns across all channels. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for dealers from leading automotive brands.