Features AutoHook powered by Urban Science, Dolan Auto Group, and Fenton Family Dealerships
Outsell announced today that it will co-host a webinar with Automotive News on June 26, 2018 about how auto dealers can optimally target cross-channel communications by leveraging artificial intelligence to improve marketing effectiveness and drive more business. Titled, “You Don’t Need Super Powers to be Effective with Email Marketing,” the webinar features speakers David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell.
Consumer expectations are increasing at the speed of light. How can dealers possibly get ahead if they are not listening to their consumers and connecting with them in ways that they expect today?
Join these industry experts as they explore how optimally targeting communications, refining your content, and putting the focus on data are paramount to every dealer’s success in 2018, especially with email marketing. More sophisticated marketers are segmenting their campaigns – just as they did with direct mail in the past – while the savviest dealers target consumers utilizing artificial intelligence to deliver individualized content automatically.
Attendees will learn how to:
- Develop an effective email marketing approach
- Improve their processes for reengaging prospects and unsold leads
- Prevent customer defection by refining email retention strategies
- Go beyond email with cross-channel communications
David Metter, Co-Founder & President, AutoHook powered by Urban Science; Lucas Neiderer, Senior Marketing Manager, Dolan Auto Group; George Thompson, Director of Operations, Fenton Family Dealerships; and Jon Petron, Vice President of Advanced Services at Outsell
“You Don’t Need Super Powers to be Effective with Email Marketing”
June 26, 2018 at 2:00 pm ET
Outsell recently returned from the Digital Marketing Strategies Conference in Napa, California. The event is hosted by PCG Companies and is a well-planned event, full of rich, relevant topics like Digital Retailing, Optimizing Lead Handling Structures, and BDC Workloads.
The venue in wine country was perfect for panel discussions and workshops, but even before the kickoff began, pre-conference activities like the VIP dinner and winery tours provided a great opportunity to mingle with fellow attendees before the intellectual discussions began.
Brian Pasch did a fabulous job of recapping the keynote and panel discussions, drawing out key messages and takeaways to put everything into perspective for dealers. As a vendor, this was our opportunity to listen to dealers about what their pain points are and what day-to-day problems they face so we can better tailor our products to their needs.
While larger conferences like NADA can be very useful when considering dealer operations, intimate events like DMSC are much better suited for marketing managers looking to take away fruitful nuggets and ideas to their GMs. DMSC was a great mix of attendees and ideas, and we were honored to once again be part of this event as well as participate on a panel discussion where our own Litded Davis discussed “New Strategies To Help Our Dealers Sell More Cars.”
We also heard that you loved our NADA campaign around ‘finding your missing half’ by promoting our colorful Outsell socks, which we once again brought along to DMSC. We can’t wait to come up with more exciting ways to get you thinking about how to make the most of your data to reach the unreachables in your primary market area.
Outsell is the AI Marketing Platform for the Auto Industry
Outsell announced today that high demand for AI features helped fuel swift growth for the company in Q1 2018. Direct-to-dealer sales were particularly strong, thanks in part to the recent introduction of Outsell’s newest platform, Outsell 5.0.
Launched at the NADA conference in February, Outsell 5.0 is enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel communications that are individualized to each person’s exact preferences.
Other highlights from Q1:
- The NADA show was Outsell’s most successful to date in terms of booth traffic and customer/prospect engagement, with hundreds of dealers visiting the booth during the event. On the first day of NADA 2018, Outsell exceeded its traffic for the entire 2017 show.
- During NADA, Outsell won an Automotive Website Award (AWA) in the category of Marketing Automation.
- Outsell also won several other awards during the quarter including a Bronze Stevie Award for the 2018 Toyota CH-R launch campaign, helping to cement Outsell as the industry leader in AI-driven Marketing Automation.
“Outsell 5.0 fulfills our brand promise of being the best AI-driven marketing platform for the automotive industry,” said Mike Wethington, Founder and CEO of Outsell. “The feedback from dealers and automotive industry leaders was consistent; everyone loved its intuitive user experience, new features and capabilities. We’ll build on that success with more AI features throughout 2018 and beyond.”
Session features expert Brian Pasch of PCG Companies and Paul Schnell of Wilsonville Toyota & Wilsonville Subaru
Outsell announced today that its Vice President of Marketing Valerie Vallancourt has been invited to speak at Digital Dealer 24, moderating a panel titled, “Finding Your Next Customer: It’s All In the Data.” Panelists are Brian Pasch, Founder at PCG Companies and Paul Schnell, Digital Marketing Director at Wilsonville Toyota and Wilsonville Subaru, the largest Subaru store in the U.S.
Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data mining and other techniques. This session covers how to retain more customers, increase conversions, improve engagement and find your next customer by better understanding a dealer’s in-house data.
Session attendees will:
- Learn data techniques to better analyze and understand their in-house data.
- Gain a checklist of items to bring to their next marketing meeting to address how to best leverage in-house data and improve marketing communications at the dealership.
- Learn directly from a dealer about how they used new methods to analyze their own customer data and achieve results.
Valerie Vallancourt, Vice President of Marketing at Outsell; Brian Pasch, Founder at PCG Companies; and Paul Schnell, Digital Marketing Director at Wilsonville Toyota and Wilsonville Subaru
“Finding Your Next Customer: It’s All In the Data”
Digital Dealer 24 in Orlando, Fla.
Thursday, April 12, 2018 from 11:10 AM to 12:00 PM
Company wins 2018 AWA Marketing Solution Award at NADA
Outsell announced recently that it has won a coveted 2018 Automotive Website Award (AWA) in the Marketing Automation category. The awards were bestowed during a ceremony at the NADA 2018 conference, taking place on March 22 in Las Vegas.
The Automotive Website Awards, created by PCG Companies, showcase the top marketing solutions for automotive dealers across several categories. This is the second consecutive year that Outsell has been honored. The company’s new Inventory Mover solution, which helps automatically match prospects with specific inventory, was cited as a key reason for its being named a winner for 2018.
Outsell was the first marketing automation provider in automotive to utilize artificial intelligence (AI) to help improve relevancy and targeting. Its AI brain tracks the behavior of individual consumers (both customers and prospects), forming a predictive model of their future behavior, and fueling Outsell capabilities such as buyer detection for identifying in-market shoppers, and Inventory Mover.
At NADA, Outsell launched its newest platform, Outsell 5.0 [link], enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take individualized content to the next level, with automated, multi-channel communications that are customized to each person’s exact preferences.
“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”
“We are thrilled to have been recognized by PCG Companies as a top marketing solution for the second year in a row,” said Mike Wethington, Outsell’s founder and CEO. “We believe that Outsell’s AI-driven approach to helping automotive dealers sell smarter represents the future of consumer marketing.”
To learn more about the Outsell platform, visit www.outsell.com/dealers
NADA 2018 was an event to remember for Outsell. We attended the Las Vegas convention with a stunning booth to invite dealers to learn more about us and received remarkable reception on the design. For the second year in a row, several convention-goers stopped by just so they could take photos of the booth.
“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”
The Outsell 5.0 platform features:
- A new dashboard that highlights for dealers in-market shoppers, current campaign performance, and ROI of individual campaigns in terms of linked sales/service – making it easy for dealers to quantify the revenue impact of each campaign.
- Customized campaign and targeting recommendations that dealers can choose to send with one click.
- The unique ability to easily create AI-driven micro campaigns for a select, targeted audience.
- Powerful new filters such as ‘move a model’ and ‘need to find a trade in’ that help dealers meet their goals. Outsell provides a list of people the dealership can contact who will likely convert on specific models or a list of people who own a specific vehicle and are likely ready to trade up.
READ MORE in the full press release.
Outsell also received an Automotive Website Award for Marketing Automation. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.
“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies, who created the AWAs. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”
While NADA is behind us for another year, we want to keep the momentum going and will be offering our NADA specials and giveaways until the end of April. Sign up for a demo any time between now and April 30th and receive your choice of a*:
- TenFour External Battery Pack
- Bose SoundLink Speaker System
- $50 Visa Gift Card
Thank you to everyone who stopped by the booth and experienced a demo of the platform already. We hope you enjoyed learning more about Outsell, the AI Marketing Platform for the Automotive Industry.
We’re also happy to see that our Outsell branded socks were once again a huge hit with everyone. We’re a fan of them too.
*Limit one per store/group.
No Purchase Necessary
Outsell expert & dealer present proven best practices for individualizing communications
Outsell announced today that it has partnered with Driving Sales on a new educational webinar. Taking place live on December 19, the event is titled, “How to Combat Customer Engagement Challenges.” Featured speakers include Kenneth Veit, Marketing Director at Steve Moyer Subaru, and Trevor Stemm, Dealer Success Manager at Outsell.
Often, there are large segments of customers in a dealer’s database who have been neglected. This webinar will explore how to deliver an unforgettable experience for these potential buyers, and why dealers should not attempt the enormous task of individualized communications and content personalization without assistance.
Attendees will learn how to:
- Assess marketing vendors
- Strategize for vendor accountability
- Evaluate success of vendor products using unbiased third parties
Speakers: Kenneth Veit, Marketing Director at Steve Moyer Subaru; and Trevor Stemm, Dealer Success Manager at Outsell.
“How to Combat Customer Engagement Challenges”
Tuesday, December 19, 2017 at 1:00 pm ET/10:00 am PT
November 28, 2017
AAAS recap by Jon Petron: hot news from Boca Raton
I just took one for the team by leaving Minneapolis in November for the warmer climes of Boca Raton, Florida. My destination was the Automotive Analytics & Attribution Summit, organized by Brian Pasch of PCG Companies – and it was one of the best business events I’ve ever attended.
Why? There were a ton of subject-matter experts – the tone was learning and best practices rather than self promotion and selling. We were in solid, relevant sessions for two straight days with content directed toward dealers with a great deal of actionable advice.
Here are my takeaways from the event:
- Dealers should care about marketing transparency. Meaning transparency from vendors when it comes to results they claim. Today, it’s common for multiple marketing vendors to take credit for each deal. More transparency would help dealers sort out what really works. Standardization of metrics – an issue being spearheaded by PCG Companies – is something the participants in this event all support.
- Attribution is more complex than looking at the last click. Cross-device and last-click attribution were big topics at this show, and goals that dealers should be working toward. There was a noticeable shift in focus toward quality outcomes rather than simple reach metrics.
- Dealers’ own DMS data is a goldmine that many aren’t leveraging. Many dealers focus on net-new leads and give little credit to the data in their own DMS. It’s cheaper and easier to keep a customer than to get a new one – many panelists at AAAS discussed how.
- Vendors who collaborate in support of transparency help their dealer customers and the industry. Based on what I heard at AAAS, dealers are looking for more collaboration among vendors toward standardization and visibility into the entire consumer ecosystem. Vendors’ efforts in this regard will really help them establish trust with dealers.
These are all issues that Outsell has been talking with customers about for years. In future blog posts, we’ll delve into more detail on these subjects.
Outsell also announces support for PCG Companies’ Google Analytics specifications
Outsell announced today that its CEO Mike Wethington has been invited to present at the inaugural Automotive Analytics & Attribution Summit (AAAS), taking place Nov 8-9, 2017 in Boca Raton, Fla. Wethington will speak about best practices for attribution in digital marketing.
The AAAS is the first event dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in marketing, yet few standards exist for tracking consumer influence, engagement and conversion. PCG Companies (the organizer of the event) believes that the auto industry and its agency partners and vendors must work closer together to determine the influences that result in a sale.
“In the past year, we’ve seen an enormous increase in dealers’ desire to better understand the analytics of their marketing spend to improve its effectiveness and efficiency,” said Wethington. “But there is a learning curve. My AAAS panel session will focus on best practices for harnessing and using the data dealers collect to improve digital marketing effectiveness and to measure what’s working and what’s not, so dealers can funnel their budgets into programs that drive the best results.”
One key topic for AAAS is UTM code standards. UTM codes are used within digital marketing campaigns to help marketers track results. Today, Outsell also announced its full support of Google Analytics (GA) events and tagging specifications published by PCG Companies. Outsell program performance can now be easily viewed and inspected in GA, which is a big win for auto dealers. By supporting the GA specifications published by PCG Companies, Outsell’s clients will have fully transparent reporting, and be able to verify Outsell’s monthly marketing reports.
“Outsell has always believed that an open ecosystem and full transparency should be key requirements to really advance the state of automotive customer engagement and its effectiveness for dealers. Our dealer customers look to us as a trusted advisor regarding customer engagement methods and their marketing spend,” said Wethington.
“Outsell has transformed digital marketing for the automotive industry and is now leading the charge in helping to create standards and offering dealers easy-to-use tools that enable them to leverage analytics techniques to understand and improve dealer performance metrics,” said Brian Pasch, Founder of PCG Companies. “I commend Outsell for joining in this movement toward greater transparency in automotive marketing reporting and analytics. This solves a critical problem for dealers – clear data to help improve their marketing mix.”
To learn more about the AAAS event, visit http://automotiveattributionsummit.com/.
Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution
Outsell announced today that its President Bryan Harwood has been invited to speak at the upcoming Driving Sales Executive Summit (DSES) event, taking place at the Bellagio in Las Vegas, October 22-24, 2017. Harwood’s session, titled, “Marketing Insights and Attribution – Are Your Metrics in Alignment?” also features Outsell customer Chip Alvey, Corporate Operations Supervisor at Oxmoor Auto Group, and takes place on October 22 from 4:00-4:40 pm PT.
- Gain a better understanding of marketing attribution models and how to apply them to their dealership’s marketing strategies
- Receive a checklist of items to discuss at their next marketing meeting that address what their team can do now to best optimize dealership data
- Learn directly from a dealer about how they successfully use new attribution models and marketing strategies to better track their online efforts and improve overall customer engagement
Speakers: Bryan Harwood, President, Outsell and Chip Alvey, Corporate Operations Supervisor, Oxmoor Auto Group
“Marketing Insights and Attribution – Are Your Metrics in Alignment?”
Driving Sales Executive Summit (DSES), the Bellagio, Las Vegas
Sunday, October 22, 2017 from 4:00-4:40 pm PT