Culture Archives | Outsell

Turk instrumental in scaling Outsell’s Dealer Success and Account Management teams to support company’s rapid growth

Outsell announced today that Tricia Turk has been promoted to Vice President, Customer Success, overseeing the company’s Dealer Success and Account Management teams. A three-year veteran of Outsell, Turk was previously Director, Customer Success.

“Tricia has been a great collaborator with others throughout the organization to do the right thing for Outsell’s customers,” said Mike Wethington, founder and CEO of Outsell. “Her skills in hiring, staffing and developing her team have resulted in multiple associates being promoted within the organization. Her ability to assess and rapidly implement process improvements has had a direct impact on our high customer retention rates.”

After joining Outsell in 2017, Turk was quickly promoted to Director of the Customer Success team, which supports Outsell’s rapidly growing customer base. She implemented new processes and lead a hiring campaign that helped scale the team’s size and capabilities to support the company’s growth while maintaining strong support for, and relationships with, its customers.

In addition to managing the Customer Success and Account Management teams, Turk also leads Outsell’s Customer Advisory Board, a steering committee comprised of Outsell customers that helps ensure Outsell is listening to the voice of the customer and taking actions to continuously improve its solutions.

Prior to joining Outsell, Turk was Supervisor of Direct Accounts for UnityWorks! and Director of Business Development for Saxton-Ferris-Global.

“I joined Outsell because of its customer-centric values – I knew customer success was an important function here, and felt I could make a difference,” said Turk. “Together, we have built a fantastic team. I’m proud to represent Outsell to our customer community, and thrilled to keep working side-by-side with our customers to help drive marketing innovation for them.”

Turk is the second addition to Outsell’s senior leadership team so far in 2019. The other is new CFO Jon Ochetti, who joined Outsell from the Star Tribune Media Company in March.

Finance, marketing and media experience made Jon Ochetti ideal candidate for Outsell CFO

Outsell announced today that Jon Ochetti has joined the company as CFO, responsible for all areas of finance and accounting.  As part of Outsell’s senior leadership team, he will also play a role in determining the company’s growth strategy.

Ochetti was most recently Vice President – Business Strategy and FP&A at the Star Tribune Media Company. Prior to that, he was Vice President – Finance for publisher Meredith Corporation’s marketing services agency, MXM. He also worked in finance positions at McDonald’s Corporation and KPMG.

“Jon has deep experience in media and marketing, and understands the challenges of moving from traditional to online media,” said Wethington. “That, combined with his financial background and expertise, made him the ideal candidate for Outsell’s CFO position. We’re excited to have him on board.”

“Outsell is doing so many exciting things in the automotive marketing world,” said Ochetti. “I think that the industry is at an important inflection point in that digital is really overtaking traditional media as the most effective communications channel. It’s a space I know well, and I’m thrilled to join this team.”

Outsell Webinar

Live discussion with senior digital marketing execs from Dream Motor Group and Titus Automotive Group

Outsell announced today that it will co-host a webinar with Automotive News on August 9, 2018 about marketing strategies that apply to single-point dealers and multiple stores. The live webinar, titled “Dealership Marketing Strategies: Group vs. Single Store,” features experienced speakers Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group, and Jess Johnson, Senior Dealer Success Representative at Outsell.

Single-point dealers and groups alike are looking for more modern-day techniques to market smarter and use marketing automation driven by Artificial Intelligence to create more individualized customer engagement and efficient marketing plans. AI-driven marketing automation delivers 1:1 marketing that consumers expect today and allows dealers to create lasting relationships with customers while leaving the heavy lifting to marketing automation.

This webcast will provide dealer attendees with examples of real-world tactics and an overview of the solutions they used that resulted in marketing success as well as the relevant challenges they faced throughout the process. Attendees will also learn more from an expert point of view on:

  • Expert points of view on developing a modern marketing organization
  • Real-life stories about what works and what doesn’t when it comes to analyzing marketing efforts
  • Practical advice on how to capture the most value from dealership marketing investments

Amy Rothenberger, Director of Marketing & Business Development at Dream Motor Group, Courtney Titus Barr, Digital Marketing Manager at Bruce Titus Automotive Group and Jess Johnson, Senior Dealer Success Representative at Outsell. Moderated by Hannah Lutz, F&I Editor at Automotive News.

“Dealership Marketing Strategies: Group vs. Single Store”

Online webcast at registration link

Thursday, August 9, 2018 at 2:00 pm ET


Donating laptop computers and switches to DeLaSalle High School

Outsell donates tech to local Minneapolis high school

Caring is one of the seven core values Outsell holds itself accountable to. We are continuously dedicated to giving back to our community, which includes our Caring Committee made up of volunteers from across the company and empowered leadership opportunities for Associates to make an impact in the world around us.

Just before the Memorial Day holiday, Outsell donated 15 lightly used laptops and 4 Network Switches to DeLaSalle High School in Minneapolis. We also had an opportunity to share with the students about Outsell and what we do.

During our Q&A session, we received quite a few highly intelligent questions from students that were centered around data security and the ethics that come with offering our artificial intelligence-driven marketing platform to automotive dealers.

The staff and students were exceptional and it was wonderful to engage with them. We will be keeping our eyes open for other opportunities to send more equipment their way as it becomes available. Additionally, we are discussing with DeLaSalle an opportunity for Outsell Associates to potentially volunteer as mentors for their AP Computer Science and AP Engineering courses during the 2018-2019 school year.

Thank you, DeLaSalle, for being such marvelous hosts! We hope you make good use of the equipment and look forward to future partnerships!

Mike at Team Meeting

Outsell’s number one value is Customer – Customer First—which includes our customers, end-user consumers, and Outsell Associates. This value as well as the other values important to how Outsell has shaped itself since its founding in 2004 is part of what we attribute to our successful growth and positive company culture.

Recently, career consultants Zippia named Outsell one of The 10 Best Small Companies to Work For in Minneapolis.

Outsell is a company that helps automotive dealers keep their products in front of their customers throughout a product’s lifecycle. Employees of Outsell love the way that the CEO and company’s values are reflected in company culture, as well as the excellent technology used by the company.

Thank you, Zippia, for recognizing that Outsell’s consistent track record of growth and profitable innovation is a result of our ability to attract and retain outstanding individuals that want to make a difference.

Learn more about the Outsell Team HERE.


Six-year veteran of Outsell has played key role in broadening Outsell’s capabilities

Outsell announced today that CTO Bryan Harwood has been elevated to President of the company, in recognition for the important role he has played in driving Outsell’s growth and success in recent years.

In addition, Outsell has rounded out its senior management team with the addition of two new executives: Litded Davis has been promoted to Vice President, Product and Program Management, and Chris Johnson has been promoted to Vice President, Development. Both have made significant contributions to the organization during their tenure with Outsell.

Outsell achieved record-breaking sales in Q1, after closing out a very strong 2016. Direct sales now comprise a significant percentage of revenue, and the company maintains strong channel sales as well from agency partners such as Agency 720 and Saatchi & Saatchi.

Mike Wethington, CEO and Founder of Outsell, said:

“While serving as CTO, Bryan frequently contributed to operational discussions and decisions that demonstrated to me and the Board that he was capable of taking on more responsibility. He’s played an important part in not only helping to expand Outsell’s capabilities over the past six years, but also in working with our internal team, customers and partners to make sure our new products were widely adopted by auto dealers. I’m very pleased to see him take a more active role in managing the company’s strategy and growth.”

“Analytics are essential in auto sales, and Outsell helps dealers leverage technology to forge closer relationships with consumers,” said Harwood, now President. “There is so much opportunity in this market, and Outsell has built a fantastic marketing platform that can grow in many ways. I’m looking forward to working closely with Mike and the rest of the Outsell team to make it happen.”

About Harwood, Johnson and Davis
Bryan Harwood joined Outsell in 2011 as CTO. He is an innovative technology leader with a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. Harwood began his career as an IT Architect at IBM Global Services working with clients on large implementation projects. Following IBM, he was Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry, which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. This next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry. He holds a BS in Information and Computer Science from UC Irvine.

Litded Davis is a results-driven individual with more than 15 years of product and project management experience leading strategic initiatives and delivering innovative products in the healthcare, insurance, banking, incentive and automotive industries. As Vice President, Product and Program Management, Davis implements PMO and product management practices. She leads a talented group of product strategists, product managers, project managers and business systems analysts driving the next generation of the Outsell platform. Previously, Davis was director of the project management organization at Outsell.  She has also held program and product development positions at Hallmark Business Connections, United Healthcare, TCF Bank, Baker Hill (acquired by Experian) and One America (formerly American United Life Insurance).  Davis holds a BS in Finance from Indiana University Kelly School of Business and Certificate of Programming from the University of Minnesota.

Chris Johnson brings more than two decades of leadership experience to Outsell, with the majority focused on scaling smaller development shops up to enable high growth through the professionalization of software delivery practices. At Outsell, Johnson has managed the Development and Infrastructure teams, helping guide the technology practices through the transitions to Amazon Web Services (AWS), .NET development platforms and ecosystems, and Agile development methodologies. Prior to joining Outsell, Johnson managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters. He holds BS degrees from the University of Minnesota in both Astrophysics and Physical Science Education, as well as a Master’s degree from the University of Saint Thomas.

“Bryan, Litded and Chris have all contributed to Outsell’s past success in measurable ways,” said Wethington. “These promotions are well deserved and help position Outsell for future success and growth.”

Learn more about the Outsell Team.


#NADA100 was an event to remember for Outsell

Outsell attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.

We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.

It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.

old versus new outsell nada booth

NADA 2016 vs NADA 2017

We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

outsell customer advisory board

NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.

awa award with pcg companies

We’ve also seen some great momentum surrounding the new features and products launched at NADA.

Outsell Social Ads integrates with a dealer’s campaigns to:

  • Reach the unreachable in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

Additionally, Outsell launched:

  • Single Consumer View: for dealers to view everything they know about a customer in one place including current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: giving dealers the ability to automatically request reviews from customers and guide them through the process of posting those reviews.
  • CDK Integration: as a CDK integration partner working toward certification to ensure quick, simple and secure connections and data sharing.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.

It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.

Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.

We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.

outsell socks

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New Outsell VPs for People & Marketing

Outsell announced today that it has promoted Catherine Decker to Vice President of People and Valerie Vallancourt to Vice President, Marketing.

Decker was formerly Director, Human Resources at Outsell. Human Resources Magazine recently named her as one of five 2016 HR Rising Stars. At Outsell, she has launched several new HR programs and processes that have contributed to the company’s positive team culture and improved its bottom line, including Stay Interviews to increase retention and an Unlimited PTO policy.

Vallancourt was formerly Director, Marketing at Outsell. Since joining the company just over a year and a half ago, Vallancourt has transformed marketing, developing a demand generation engine and implementing new processes for lead generation and tracking, and more than doubling inbound lead flow while improving quality – helping the company exceed its sales goals.

“Both Catherine and Valerie have had a big impact on Outsell’s success, and we’re recognizing that today with their promotions,” said Mike Wethington, founder and CEO of Outsell. “They’ve stepped up with big ideas, have demonstrated great leadership abilities and are making contributions to our growth every day. I’m so pleased to make them a part of our senior management team.”

Commercial Law Development Program and US AID logos

Last week, Outsell’s Chief Technology Officer, Bryan Harwood, spoke as part of a panel of experts on enforcement of intellectual property rights for a delegation from Pakistan.

Under the auspices of the Pakistan-U.S. Cooperation, representatives of the U.S. Embassy in Pakistan; Federal Judicial Academy, Pakistan; Commercial Law Development Program; and U.S. District Court, District of Minnesota, came together with an international mission. Learning about the enforcement of IP laws in the Unites States, the delegates from Pakistan hoped to return home better informed to build out their own newly establishing practices.

Harwood was joined on the panel by The Honorable James D. Smith, Chief IP Counsel for Ecolab, and Kevin Rhodes, Chief IP Counsel for 3M. Harwood was asked to participate to offer a small business perspective. Smaller companies tend to be less concerned with patents and focus more on the protection of trade secrets.

“It was an exciting opportunity to share the stage with such esteemed colleagues, providing our peers in Pakistan what expertise we could share about topics they are only just beginning to explore,” Harwood said.

pakistan deligates

As part of the American Inns of Court, which “inspire the legal community to advance the rule of law by achieving the highest level of professionalism through example, education and mentoring,” this event was a prime example of international cooperation in the technology community.

Star Tribune Top Work Places Logo

Honored for a second time as a progressive company in Minnesota

Outsell announced today that the Star Tribune has named Outsell one of the Top Workplaces in Minnesota. The 2016 Top Workplaces special section was published in the Star Tribune on Sunday, June 26. The report can also be found at

Produced by the same team that compiles the 25-year-old Star Tribune 100 report of the best-performing public companies in Minnesota, Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health and satisfaction. The analysis included responses from over 73,870 employees at Minnesota public, private and nonprofit organizations.

The results of the Star Tribune 2016 Top Workplaces are based on survey information collected by WorkplaceDynamics, an independent company specializing in employee engagement and retention.

“This recognition is an honor and a testament to the talented group of employees at Outsell. We are extremely pleased to be listed among the other top workplaces in Minnesota,” said Mike Wethington, President and CEO, Outsell. “Our goal is to create a culture that brings out the best in our employees that continue to develop the best customer engagement solution for our customers in the automotive industry.”

Star Tribune Publisher Michael J. Klingensmith said, “The companies in the Star Tribune Top Workplaces deserve high praise for creating the very best work environments in the state of Minnesota. My congratulations to each of these exceptional companies.”

About 2016 Top Workplaces Award
To qualify for the Star Tribune Top Workplaces, a company must have more than 50 employees in Minnesota. Over 1,555 companies were invited to participate. Rankings were composite scores calculated purely on the basis of employee responses.