2017 Auto Dealer’s Guide to Customer Retention
After many years of above average unit sales, automotive brands are approaching a potential steep sales decline in 2017. In this highly competitive market, the dealers poised to pull ahead are those that know how to keep the customers they have.
When it costs 7x more to acquire a new customer than to keep an existing one, customer retention is key. With the right mix of communication channels and individualized content, dealers can reduce customer attrition and stay top of mind when shoppers are ready to purchase again.
In this webinar, dealers will learn best practices directly from their peers on how to retain customers by:
- Deploying a strong cadence of communications through online and offline channels
- Capitalizing on their loyalty programs
- Maximizing customer satisfaction through reputation management
- Utilizing dynamic, behaviorally targeted customer retention campaigns
Who: Panelists: Billy Frank, General Manager at Clear Lake Infiniti; Ed Borg, Digital Marketing Manager at Hennessy Automobile Companies; Michele Hall, E-Commerce Director, Lawrence Hall Auto Group, and Valerie Vallancourt, Vice President of Marketing at Outsell. Moderator: Jim Treece, News Editor at Automotive News.
Where: Your computer
When: Thursday, December 1, 2016 from 2:00 pm – 3:00 pm Eastern
How: To register for the free event or if you have questions, please visit: