Outsell announced today a new set of personalized, automated marketing campaigns intended to help boost traffic to dealer service bays.
Until now, Outsell has offered campaigns to help dealers sell new and used cars. In adding service campaigns, Outsell helps dealers increase service traffic and revenue by adapting to the unique life stages and behaviors of individual consumers and engaging with them on an individualized basis. Campaigns remind customers of upcoming service milestones, reinforce loyalty with existing service customers, and entice prospects who haven’t serviced at their store to come in for a tune-up.
Bryan Harwood, CTO of Outsell, said, “Our dealer customers asked for us to add service campaigns after experiencing strong ROI on their Outsell sales campaigns. We’re excited to bring this new capability to our dealer customers across the United States.”
Gross profit margins for dealerships are much higher for service and parts than they are for auto sales. In fact, NADA survey data shows that service and parts typically account for 44 percent of an auto dealer’s gross profit. There is also a strong connection between service and future sales: according to Google, shoppers who service their vehicles at a particular dealership are at least 2x more likely to purchase or lease their next vehicle from that dealership.
To learn more about Outsell’s service campaigns, visit https://www.outsell.com/service-campaigns/.
Outsell will demonstrate its offerings during the upcoming NADA Convention and Expo, the world’s largest international gathering place for franchised new-vehicle dealers, taking place in Las Vegas from March 31-April 3, 2016. Visit Outsell at booth #6500 N.