Outsell wins awards, augments leadership team and announces 50% growth in 2011
Minneapolis, MN, January 19, 2012 – www.outsell.com – Outsell, a leading digital marketing software company, today announced their annual results for 2011. Outsell had a strong financial year, generating a 50% year-over-year increase in revenue in 2011 along with continued profitability.
“In 2011 Outsell rapidly grew its revenue stream and steadily added clients in the midst of a stagnant economy, which really is a remarkable achievement,” said Mike Wethington, CEO of Outsell. “Outsell’s Digital Engagement Platform is literally the easiest way for distributed sales and marketing organizations to communicate consistently with consumers across their enterprise, while also answering their ‘Big Data’ needs by giving them a really simple and effective way to mine the mountains of consumer data they are generating and actually use it to drive sales outcomes.”
Other Outsell highlights from 2011 are as follows:
— Outsell was recognized by Inc. Magazine’s “Fast 500|5000” in 2011 as one of the fastest growing companies in America, as well as Minnesota. Inc. Magazine’s annual 500|5000 is an exclusive ranking of the nation’s fastest-growing private companies. The list represents a comprehensive look at America’s independent entrepreneurs.
— Outsell won a 2011 Summit Marketing Effectiveness Award. Outsell’s “Mobile Service Club” campaign won a Platinum Award beating out over 600 other entries in its category. The awards competition included entries from the US, UK, Australia, Canada, Croatia, Japan, New Zealand, Ireland, Singapore and the Netherlands.
— Throughout 2011 Outsell continued to roll out the Digital Engagement Platform to Toyota & Chevrolet dealers in conjunction with Saatchi & Saatchi and Agency 720 respectively. The Outsell Digital Engagement Platform is available via exclusive agreement with select manufacturers and their advertising agencies of record.
— Outsell released additional functionality, reporting and content within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. In early July, Outsell also launched a Model Year Wrap-Up QR Code Campaign for Chevrolet, involving the creation of 226 unique dealer mobile microsites that engaged, informed, and entertained dealer customers while they were on the lot.
— In 2011, Outsell’s Campaign Operations sent over 125 Million messages to automotive consumers, while the Outsell Live Chat service engaged 300,000 unique chats and continued to maintain a lead capture rate in excess of 52%. Outsell also executed SMS campaigns to over 13,000 consumers for a select group of client dealers, and generated nearly 35,000 interactions with opt-in SMS subscribers.
— Outsell augmented its Senior Leadership Team with Former IBM Executive Richard Scheig joining the organization as Vice President of Sales & Marketing in May, followed by the appointment of technology and strategic innovation expert Bryan Harwood to the position of Chief Technology Officer in November. Prior to Outsell, Scheig was a Vice President at Unica and a key player when it was acquired by IBM (NYSE:IBM). Harwood has a wealth of experience including roles as an IT Architect at IBM Global Services, Lead Architect at Sun Microsystems, and Fellow & Chief Architect at Galileo/Travelport.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing software as a service (SaaS) company that is transforming the way that brands engage with consumers. Recognized by the Inc. 500|5000 as one of the fastest growing companies in America, Outsell’s award winning Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. Working with leading organizations like ADP, Omnicom and Saatchi & Saatchi, Outsell’s platform has created the fastest path to drive measurable incremental sales for leading brands by delivering great consumer experiences online.