IBASE INSIGHTS: HOW FAR ONLINE?
80% of all car buyers are using the Internet to shop for a vehicle!Outsell is conducting a series of studies into consumers’ car purchasing habits. The first study analyzes the consumer’s desire to complete the car purchasing process completely via the Internet.
Car Buyers Want to Shop Online
29% of high line buyers would only stop shopping online at the point of purchase
27% of all car buyers would go as far as the negotiation stage online
Only 6.5% of car buyers had no interest in shopping online
At What Stage Would You Stop Shopping Online and Visit the Physical Dealership? |
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