Dealer eNewsletters

Next Steps

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Dealer eNewsletters

Did You Know?

  • 67% of eNewsletter readers are more likely to shortlist the dealer for their next purchase
  • The average dealer generates 1 Sale for every 384 opens and 1 Service Appointment per 61 opens

Key Metrics

Metric
Outsell Average
Industry Average
Delivery
99.8%
80.1%
Open
18.2%
12.5%
Click
20%
9.3%
Avg Dealer List
4,000
- -

What You Get

  • Turn-key Monthly eNewsletter Service for Prospects and Customers
  • 2.3 incremental car sales and 14 incremental service ROs on average every month
  • Industry Leading Metrics:
    • 99.8% Delivery Rate
    • 18%+ Open / Read Rate
    • 20%+ Click-Through Rate

How It Works

Outsell’s highly effective eMail Marketing Service engages in-market automotive consumers to build an ongoing dialogue with your customers and prospects, maximizing your dealership traffic and vehicle sales and service revenues every month.

  • Outsell’s eNewsletters allows your dealership to communicate monthly with your current sales and service customers through a highly interactive and measurable eMarketing program
  • eNewsletters are targeted to existing sales and service customers and prospects provides an important and efficient retention tool for dealers at the retail level – and complete Tier 1, 2, and 3 message integration
  • Outsell will provide performance-proven content integrated from the Outsell Automotive Content Library featuring professionally produced articles covering 24 brands, Sales, F&I, Parts, Service, as well as your chosen dealer content
  • Your eNewsletter will be delivered on a monthly basis to your customers and prospects ensuring that your dealership remains top-of-mind

Features

  • Turn-key monthly dealer eNewsletter service
  • Flexibility to customize functionality – Black Book, Pre-Approval, Service Coupons, Virtual Test Drives, etc.
  • eNewsletter includes optional Live Chat Service, providing instant human consumer support for your customers 24×7
  • Proactive monthly support from Outsell specialists for your dealership
  • New leads and customers extracted and de-duped monthly from your CRM and consumer opt-out updates flow back into Sales-Point to support your Can-Spam compliance
  • Actionable Real-Time Web Based Real Results Reporting (R3™) to follow up on high probability sales opportunities

Benefits

  • Outsell 97%+ Delivery Assurance
  • Delivers incremental sales and service appointments
  • Creates an ongoing dialogue with customers and prospects
  • Drives customer loyalty and keeps your dealership top-of-mind
  • Improves SEO and drives traffic to your website
  • Drives fixed ops revenue with coupons and promotions

Interested?

Contact us for a free personalized quote.