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Outsell LLC Announces Fourth Quarter Results for 2007

Outsell's Live Chat Achieves 27% Growth in Dealership Clients over Previous Quarter

Internet auto sales and marketing firm, Outsell, announces fourth quarter results which include a 27% growth in the number of dealers utilizing Outsell's Live Chat service over the previous quarter.

Minneapolis, MN, January 31, 2008 - www.outsell.com - Outsell, the fastest-growing automotive Internet sales and marketing firm in America, has announced a quarterly growth of 27% in the number of dealers utilizing Outsell's Live Chat service on their websites.

"We experienced unprecedented demand for Outsell's Live Chat Service in the fourth quarter of 2007. It is clear by the dealer sales results that Outsell Live Chat Ups are driving more traffic into dealers showroom floors and service bays during a very difficult time in the marketplace" said Mike Wethington, CEO of Outsell. "The continuing demand for our internet sales and marketing products is a direct result of a shift in the automotive industry away from traditional marketing in print and on television, to where consumers are increasingly shopping- the internet."

In 2007, consumer satisfaction with Outsell's Live Chat service also continued to show strong results. On average, 82.7% of consumers using the Live Chat service in 2007 gave it an A or B rating, and 78.3% also said they planned to visit the dealership following their live chat. These findings were the result of a survey completed by 5134 consumers immediately following their Live Chat experience.

Outsell's Interactive Dealer Email Newsletters also ended the year with strong benchmarks. In 2007, Outsell's email marketing service sent out over 7 million emails to consumers. Open Rates for campaigns finished at a strong 22.52% (an increase of 2.77% from YTD 2006), a Click-through Rate of 24.29% (an increase of 6.46% from YTD 2006) and a Delivery Rate of 99.407% (a huge improvement from the YTD 2006 delivery rate of 96.45%).

"These statistics just don't happen. They are earned by effective messaging and diligent list management," said Bart Greenwood, COO of Outsell. "The typical dealer email list of thousands of email addresses from third party leads will not generate these types of statistics. The delivery, open and click through rates rise over time by diligently managing the message and list to the audience who is interested in receiving communications from the dealer. That is part of Outsell's job in providing Internet Marketing and Management."

On the personnel side, Outsell announced the hiring of Steve Farr as Director of Business Intelligence in October 2007. Farr is currently leading the development of Outsell's Business Intelligence platform which provides Outsell with a powerful differentiator to its competition by allowing the company to deliver the best consumer shopping experience in the marketplace, driving better results for Outsell's client base. Prior to joining Outsell, Farr was responsible for leading the Analytics and Optimization practice for Wunderman Team Detroit, leading a team of over 100 marketing professionals in developing and optimizing marketing strategies to drive superior, measurable results across direct and digital marketing channels for his Ford, Lincoln and Mercury clients.

About Outsell LLC
Outsell (www.outsell.com) ) is a leading internet auto sales & marketing firm targeting automotive leaders who want to significantly increase sales and fixed operations revenues via the Internet. Outsell delivers a sophisticated suite of services that touch every phase of the online car buying process including:

As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine.

Media Contacts

Sahil Merchant
sahil.merchant@outsell.com
612.236.1517