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Courtesy Chevrolet Chooses Outsell's Live-Chat Enabled Interactive Email Newsletters

Courtesy Chevrolet will be utilizing Outsell's Live Chat Enabled Interactive Email Newsletters as a key marketing tool to drive sales and service revenues in 2008

Minneapolis, MN, January 22, 2008 - http://www.outsell.com - Outsell LLC, the fastest growing Internet auto sales and marketing company in America, today announced that Courtesy Chevrolet has chosen its interactive email newsletter service to drive sales and fixed operations revenues in 2008.

Courtesy Chevrolet (www.HouseofCourtesy.com) is the largest Chevrolet dealership in the state of Arizona. Family owned since 1955, Courtesy has a staff of 400 and sold over 7000 new Chevrolets in 2007. Courtesy Chevrolet also sold more new Chevrolet cars, trucks and SUV's than any other dealer in the US in 2005, while concurrently maintaining the highest CSI "Positive Impact" ranking from amongst all Dealers of GM brands in the Western Region. Courtesy was named eDealer of the year by AutoSuccess Magazine in 2007.

Outsell currently leads the automotive industry with the only truly interactive dealership marketing solution. All of Outsell's email marketing is Live Chat enabled to ensure the highest level of engagement and prospect development. Additionally, Outsell's interactive newsletters and automotive email marketing campaigns are the only solutions that allow each consumer to create a profile of the content they want, creating a unique one-to-one experience.

Outsell will work with Courtesy Chevrolet to develop their monthly interactive email newsletters to reflect their brand identity. Outsell will also identify articles of interest to Courtesy's customers, write the articles, produce the newsletter and send it on their behalf. All of the E-newsletters will also be enabled with Outsell's Automotive Live Chat feature to capture opportunities immediately. Outsell's email newsletters are designed to increase unit sales and service revenues by effectively engaging in-market consumers, as well as increasing customer awareness and loyalty by keeping the dealership top-of-mind.

"We understand that working with Internet consumers involves both immediate and long-term follow-up. Outsell's services help cater to both of those needs and we look forward to the increased level of customer service we'll be able to provide with their help" said Scott Gruwell, New Car Director at Courtesy Chevrolet. "We are very excited about the enormous potential provided by our partnership with Outsell."

In addition to the newsletters, Outsell's Interactive Email Marketing Campaigns will allow Courtesy Chevrolet to easily and efficiently promote special offers, promotions and events. Just like the email newsletters, Outsell's email marketing programs will be customized to reflect Courtesy Chevrolet's identity. When a Courtesy customer or prospect replies to the email, or clicks to chat, they will be promptly routed to the designated manager at the dealership.

The results from each e-newsletter and Automotive Email Marketing campaign will also be analyzed to understand what is working best with Courtesy's customers. Statistics on readership and click-through activity will be provided throughout the campaign to continually improve effectiveness.

About Outsell
Outsell (www.outsell.com) is a leading internet auto sales & marketing firm targeting automotive leaders who want to significantly increase sales and fixed operations revenues via the Internet. Outsell delivers a sophisticated suite of services that touch every phase of the online car buying process including:

As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine.

Media Contact
Sahil Merchant
sahil.merchant@outsell.com
612.236.1517