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Outsell LLC Announces Third Quarter Results for 2007

Outsell's Business Development Center Achieves 30% Growth in Live Consumer Contacts over Previous Quarter

Internet auto sales and marketing firm, Outsell, announces third quarter results which include a 30% growth in the volume of customer contacted by the Outsell BDC over the previous quarter.

Minneapolis, MN, October 15, 2007 - http://www.outsell.com - Outsell, the fastest-growing automotive Internet sales and marketing firm in America, has announced a quarterly growth of 30% in the volume of customer contacted by the Outsell BDC, partially due to a 10% increase in the percentage of gross leads contacted.

"The continued refinement of our multi-channel Customer Interaction Center operations led to increased effectiveness for the 4th consecutive quarter on increasing volume," said Randall Sellnow, Service Delivery Manager of Outsell.

In a major hiring coup in September, Outsell also enhanced its management team with the hire of Tim Copacia as Executive Vice President of Customer Experience & Strategic Partnerships, as well as supplementing its Business Intelligence personnel. A seasoned agency leader with 27 years of automotive agency experience, Tim Copacia came to Outsell from Wunderman-Team Detroit; a WPP agency formed to service Ford Motor Company's marketing services business. The addition of Copacia to the executive team broadens Outsell's ongoing efforts to help automotive leaders convert more of their internet leads to sales, and better maintain and grow their current customer portfolios.

"Tim Copacia will be a great asset in Outsell's efforts to partner with OEM's, agencies, dealer ad associations, and large independent dealer groups to construct and implement a retail customer experience that will convert more internet shoppers to buyers and increase customer retention and household loyalty — all contributing to more sales and profits," said Mike Wethington, CEO of Outsell. "Additionally, the hiring of additional personnel to focus on business intelligence should be a major signal to the industry about Outsell's commitment to delivering a unique set of services that will drive sales and profits for its clients in the automotive marketplace,"

In the 3rd quarter, Outsell also completed and published the results of a new iBase study focusing on the effectiveness of email newsletters and live chat on consumers in the automotive market segment. The study revealed that Outsell's interactive marketing programs play a crucial role in prospect development and customer retention. 79%of email newsletter readers who were surveyed said that the information in the dealer newsletters caused them to have a more positive perception of the vehicle brand and 73% of the respondents also said that due to the newsletter they were more likely to put the dealership on the shortlist for their next vehicle purchase. Likewise, 88% of surveyed customers said they would use the Live Chat service again.

The results of Outsell's innovative services and client success stories also received significant media coverage in the third quarter, appearing in publications like Wards Dealer Business, Auto Remarketing Magazine and The Detroit News.

About Outsell
Outsell (www.outsell.com) is a leader in Internet Auto Sales targeting automotive leaders who want to significantly increase car and fixed operations sales via the Internet.

Via its Internet Auto Sales Machine, Outsell is able to:

As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine.

Media Contact
Jolina Pettice
jpettice@misukanisodden.com
952-400-0234