Outsell.

Outsell LLC, Leading Internet Auto Sales & Marketing Company, Names Steve Farr as Director, Business Intelligence

Internet Auto Sales and Marketing firm Outsell, LLC appoints Data Analytics and Optimization Expert as Director of Business Intelligence.

Minneapolis, MN, October 3, 2007 - http://www.outsell.com - Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has announced the hiring of Steve Farr as Director of Business Intelligence.

Farr will be leading the development of Outsell's Business Intelligence platform; when fully integrated to Outsell's current processes, this platform will provide Outsell with a powerful differentiator to its competition by allowing the company to deliver the best consumer shopping experience in the marketplace, driving better results for Outsell's client base.

"The addition of Steve Farr to our management team should be a major signal to the industry about Outsell's commitment to delivering a unique set of services that will distinguish Outsell and its clients in the automotive marketplace," said Mike Wethington, CEO of Outsell. "By applying Steve's expertise to our iBase database of over 20 million data points, Outsell will be able to produce a level of consumer insight that is unprecedented in the American automotive industry."

Prior to joining Outsell, Farr was responsible for leading the Analytics and Optimization practice for Wunderman Team Detroit. In this role, Farr led a team of over 100 marketing professionals, assisting his Ford, Lincoln and Mercury clients in developing and optimizing marketing strategies that drive superior, measurable results across direct and digital marketing channels.

"I am excited to be joining a company like Outsell, with such a commitment to Business Intelligence and the value it can provide," said Farr. "As a long term observer and participant in the automotive industry, I believe there is a huge opportunity to improve consumers' vehicle research and acquisition experience, while increasing the effectiveness and efficiency of marketing spend for OEM's and Dealers. I believe Outsell is in the best position to capitalize on this opportunity, as their unique data assets, high touch customer interaction and existing Business Intelligence assets put them in a unique position to provide a unique and improved customer experience, resulting in better results for their Dealers and strategic partners."

Prior to joining Wunderman, Farr was an Analytic Consultant for R.L Polk, where he developed data driven strategies for clients including Chevrolet, GMC, Buick, VW, Chrysler and Saturn. He has also served as Manager of Customer Strategy for Renaissance Credit Services, where his group developed the information-based targeting strategies for all customer communications; as a marketing and risk analyst for GE Capital Card Services in Cincinnati and as an International Market Analyst for Townsend & Bottum (a division of Black & Veatch, Inc.) in Ann Arbor, MI.

Farr and holds a bachelor of arts in economics degree from the University of Michigan and a Master of Science degree in economics from Oregon State University, where he was a recipient of the D. Barton DeLoach Distinguished Fellowship in Business & Economics.

About Outsell
Outsell (www.outsell.com) is a leader in Internet Auto Sales targeting automotive leaders who want to significantly increase car and fixed operations sales via the Internet.

Via its Internet Auto Sales Machine, Outsell is able to:

As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine.

Media Contact
Jolina Pettice
jpettice@misukanisodden.com
952.400.0349