Outsell iBase Study Finds Automotive Consumers Highly Receptive to "Live-Chat" Enabled Interactive Email Marketing Newsletters
A recent iBase survey by internet auto sales and marketing firm Outsell suggests the utilization of consumer facing interactive marketing communications is highly effective; 79% of email newsletter readers report having a more positive perception of the vehicle brand.
Minneapolis, MN, October 1, 2007 - http://www.outsell.com - Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has announced the results of a recent iBase study focusing on the effectiveness of email newsletters and live chat on consumers in the automotive market segment.
The study revealed that Outsell's interactive marketing programs play a crucial role in prospect development and customer retention. 83.14% of Live Chat enabled email newsletter readers who were surveyed said that the information in the dealer newsletters was interesting to them personally.
Other findings from the survey indicate that:
- 79% of readers would have a more positive perception of the vehicle brand.
- 73% of the respondents also said they were more likely to put the dealership on the shortlist for their next vehicle purchase.
- 74% said they were more likely to refer someone to the dealership.
Outsell's Live Chat service also scored high marks with vehicle shoppers; 69% said they were more likely to buy a vehicle from the dealership following their Live Chat experience.
Other findings were:
- 88% of surveyed customers said they would use the Live Chat service again.
- 69% said they were more likely to buy the specific brand of vehicle they discussed due to their Live Chat experience.
"At Outsell, our goal is to create a truly differentiated retail experience. We see ourselves as an extension of the dealership team and a true customer advocate, our Live Chat enabled newsletters simply keep dealer's prospects and customers connected to the dealership by providing timely and relevant automotive content and dealership information." said Tim Copacia, EVP of Customer Experience & Strategic Partnerships at Outsell. "With many shoppers conducting their research after the dealerships are closed and desiring anonymity on-line; our Live Chat agents can answer questions, push content back to the customer immediately and help move them closer to a dealership visit. This type of service experience is all about deepening the bond with the customer and improving the overall experience with a dealer."
"Our interactive marketing initiative has produced tremendous results; there is always a measurable jump in online service reservations in the days following our 'Service Tips' email and the online chat service has increased sales opportunities. The sale of our pre-paid maintenance contracts has nearly tripled since our campaign began. I wish every eCommerce venture produced ROI you can actually measure like our Email Newsletters, Sales and Service Email Blasts have," said Dave Pedotto, E-Commerce Sales Manager at Superior Lexus, a Hendrick Automotive Group dealership in Kansas City, MO.
Outsell's service offerings include Live Chat, Interactive Marketing and Internet Business Development Center services. Dealers employing Outsell's innovative services are generating ROI's in excess of 10:1 in many cases.
About Outsell
Outsell (www.outsell.com) is a leader in Internet Auto Sales targeting automotive leaders who want to significantly increase car and fixed operations sales via the Internet.
Via its Internet Auto Sales Machine, Outsell is able to:
- Attract customers through interactive email marketing
- Engage prospects with live automotive chat
- Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service
- Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.
As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine.
Media Contact
Jolina Pettice
jpettice@misukanisodden.com
952.400.0349
