Outsell LLC Announces Second Quarter Results for 2007
Outsell's Business Development Center Achieves 158% Growth in Live Consumer Contacts over Previous Quarter
Internet auto sales and marketing firm, Outsell, announces second quarter results which include a 158% growth in the volume of customer calls, emails and live chats handled by the Outsell BDC over the previous quarter.
Minneapolis, MN, April 30, 2007 - http://www.outsell.com - Outsell, the fastest-growing automotive Internet sales and marketing firm in America, has announced a quarterly growth of 158% in their contact center volume, primarily due to adoption of its Internet Business Development Center (BDC) services by dealers nationwide including Hendrick Honda, Acura of Libertyville and Midlands Honda.
In a major refinement of the customer contact process, in Q2 Outsell's BDC department re-engineered their 90 day sales cycle process based on analytics from the Outsell iBase. After discovering the velocity at which prospects who submitted internet leads took delivery, the BDC front-loaded their call activity with multiple call attempts on the first four days after receipt of a lead to assure contact with the prospect as early in the sales process as possible. This enabled the Outsell BDC agents to increase their contact rate by 18% from Q1 to Q2.
"Outsell grew at an impressive pace during the second quarter by continuing to deliver valuable services to automotive dealers nationwide through strategic partnerships and investments in our business. Our strong performance is the result of our clear focus on increasing the quality of the automotive consumer experience" said Mike Wethington, CEO of Outsell. "We are continuing to invest in our infrastructure by empowering the best people with enterprise class technology and tying them together with industry leading processes to serve the growing needs of our clients."
Outsell reported that in Q2 of 2007, consumer satisfaction scores for Outsell's Live Chat service held steady. The percentage of people who said that they would visit the dealership after their chat experience continued to climb - from 76% in January to a new high of 78% in June. Consumers Satisfaction scores also held steady, with 84% of consumers rating their interactions with Outsell Live Chat agents as either an "A" or "B".
The results of Outsell's innovative services and client success stories also received significant media coverage, appearing in publications like Auto Remarketing Magazine, Automotive News, Digital Dealer and BrandWeek
About Outsell
Outsell (www.outsell.com) is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.
Via its Internet Auto Sales Machine, Outsell is able to:
- Attract customers through internet marketing campaign planning, development & execution and lead acquisition & management.
- Engage prospects via phone, email and live chat
- Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service
- Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.
As the fastest growing Internet automotive sales & marketing company in America, Outsell is a fire-breathing, tire-squealing Internet auto sales machine - Results. Guaranteed.
Media Contact
Jolina Pettice
jpettice@misukanisodden.com
952.400.0349
