IBASE INSIGHTS: THE IMPORTANCE OF SPEED

In the third of a series of four studies, Outsell iBase Insight analyzes why speed and dealer responsiveness are critical to consumer purchase intent.

The study revealed that 82.5% of car buyers will submit a request via phone or email prior to visiting an actual dealership to purchase a vehicle. Consumer interest in purchasing a vehicle from a dealership rapidly decreases if the dealer does not respond to an information request.

Key insights:
Time Is Everything
92% of consumers stated that the speed of a dealer’s response to an information request affects the perception of a dealership and the likelihood of purchase. 

After 3 hours from initial consumer contact, 60% of consumers have lost a degree of interest in purchasing from the dealership; after 12 hours, that number rises to 76%.

Fast Purchasing Process Is Key
90% of consumers would prefer to complete their shopping experience at the dealership in 2 hours or less.

The Importance of Speed of Response

(click image to enlarge)

Leverage the insights revealed in The Importance of Speed iBase Insight to increase your monthly car sales.

Contact Outsell today to find out how!

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