Our Services: iBase Insights
A customer on the Web acts differently than the very same customer in your showroom. Technologies ranging from the Internet, instant messaging, interactive TV and online videos have changed the way consumers buy. They demand speed, access and answers, now.
Download the groundbreaking results from our iBase Insights series:What Consumers Want
Consumer Preferences
The Importance of Speed
The Decision Matrix
How Far Online?
Chat Button Analysis
Customer Service
Dealership Follow Up
Close Rates
Live Chat Users
iNewsletters
How does Nancy, a 28-year-old analyst from New Jersey looking for a hybrid car want to be sold, compared with John, a 45-year-old real estate developer in Colorado looking for a new SUV? These are the types of questions Outsell's iBase Automotive Research team is answering.
Outsell conducts sophisticated, ongoing automotive research with Internet car buyers. We're constantly surveying consumers and dealers to uncover insights into the online car buying process. We use the information to improve all of our services from automotive search engine optimization & marketing to interactive automotive email marketing campaigns and car newsletters. We build out and measure new Internet auto sales processes to increase our customer interaction center effectiveness. The goal is to develop more opportunities to sell vehicles and services.
We share this exclusive information with our customers through our product specialists and account managers. Our automotive Internet sales training for dealer and manufacturer specialists includes critical insights that help our customer hear the voice of their customer.
Portions of the Outsell iBase are also shared with the industry in the form of Outsell iBase Insights—special reports on topical subjects. It's our way of helping the industry succeed in serving customers.
