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08 NovOutsell Exceeds Revenue and Profitability Goals for Third Quarter


New AI-driven solution help boost sales to auto dealers Outsell announced today that it exceeded revenue and profitability goals for the…

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06 NovOutsell CEO Invited to Address Best Practices for Digital Campaign Attribution at Inaugural Automotive Analytics and Attribution Summit


Outsell also announces support for PCG Companies’ Google Analytics specifications Outsell announced today that its CEO Mike Wethington has been invited…

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19 OctDriving Sales Executive Summit Invites Outsell to Present on ‘Marketing Insights and Attribution’


Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution Outsell announced today that its President Bryan Harwood has…

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Outsell Exceeds Revenue and Profitability Goals for Third Quarter

New AI-driven solution help boost sales to auto dealers Outsell announced today that it exceeded revenue and profitability goals for the...

Outsell CEO Invited to Address Best Practices for Digital Campaign Attribution at Inaugural Automotive Analytics and Attribution Summit

Outsell also announces support for PCG Companies’ Google Analytics specifications Outsell announced today that its CEO Mike Wethington has been invited...

Driving Sales Executive Summit Invites Outsell to Present on ‘Marketing Insights and Attribution’

Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution Outsell announced today that its President Bryan Harwood has...

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November 8, 2017 in Industry News, Insights, Press Releases

Outsell Exceeds Revenue and Profitability Goals for Third Quarter

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November 6, 2017 in Events, Industry News, Insights, Press Releases

Outsell CEO Invited to Address Best Practices for Digital Campaign Attribution at Inaugural Automotive Analytics and Attribution Summit

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October 19, 2017 in Events, Industry News, Press Releases

Driving Sales Executive Summit Invites Outsell to Present on ‘Marketing Insights and Attribution’

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New AI-driven solution help boost sales to auto dealers

Outsell announced today that it exceeded revenue and profitability goals for the third quarter. Increases in both areas were driven by the success of its revolutionary new solution Inventory Mover, which meets an unmet need for dealers by taking their individualized communications to the next level.

“We are seeing significant traction with Inventory Mover, an add-on to the base Outsell platform that provide auto dealers with significant benefits including increased conversion rates and more visitors to their stores,” said Mike Wethington, CEO of Outsell.

Highlights from the quarter:

  • Outsell launched a new addition to its NeuroMotics® AI marketing-driven platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, extracts data on in-market consumers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails.
  • Outsell launched new product packages that enable dealers to accelerate their move to digital. Designed to meet the most common needs of dealers, the packages help dealers quickly determine what they need for digital marketing.

In addition, just before the start of Q3, Outsell announced that it had promoted CTO Bryan Harwood to President. Harwood is a six-year veteran of Outsell who’s been instrumental in driving Outsell’s recent growth and success.

Outsell also announces support for PCG Companies’ Google Analytics specifications

Outsell announced today that its CEO Mike Wethington has been invited to present at the inaugural Automotive Analytics & Attribution Summit (AAAS), taking place Nov 8-9, 2017 in Boca Raton, Fla. Wethington will speak about best practices for attribution in digital marketing.

The AAAS is the first event dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in marketing, yet few standards exist for tracking consumer influence, engagement and conversion. PCG Companies (the organizer of the event) believes that the auto industry and its agency partners and vendors must work closer together to determine the influences that result in a sale.

“In the past year, we’ve seen an enormous increase in dealers’ desire to better understand the analytics of their marketing spend to improve its effectiveness and efficiency,” said Wethington. “But there is a learning curve. My AAAS panel session will focus on best practices for harnessing and using the data dealers collect to improve digital marketing effectiveness and to measure what’s working and what’s not, so dealers can funnel their budgets into programs that drive the best results.”

One key topic for AAAS is UTM code standards. UTM codes are used within digital marketing campaigns to help marketers track results. Today, Outsell also announced its full support of Google Analytics (GA) events and tagging specifications published by PCG Companies. Outsell program performance can now be easily viewed and inspected in GA, which is a big win for auto dealers. By supporting the GA specifications published by PCG Companies, Outsell’s clients will have fully transparent reporting, and be able to verify Outsell’s monthly marketing reports.

“Outsell has always believed that an open ecosystem and full transparency should be key requirements to really advance the state of automotive customer engagement and its effectiveness for dealers. Our dealer customers look to us as a trusted advisor regarding customer engagement methods and their marketing spend,” said Wethington.

“Outsell has transformed digital marketing for the automotive industry and is now leading the charge in helping to create standards and offering dealers easy-to-use tools that enable them to leverage analytics techniques to understand and improve dealer performance metrics,” said Brian Pasch, Founder of PCG Companies. “I commend Outsell for joining in this movement toward greater transparency in automotive marketing reporting and analytics. This solves a critical problem for dealers – clear data to help improve their marketing mix.”

To learn more about the AAAS event, visit http://automotiveattributionsummit.com/.

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