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08 FebDemand for AI-driven Marketing Solutions in Automotive Helps Outsell Drive 87 Percent Growth in Direct-to-Dealer Revenue in 2017


Overall company revenue up 23 percent for the year Outsell announced today that it achieved double-digit growth in revenue in 2017,…

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21 DecOutsell’s Valerie Vallancourt Named One of “50 Women You Need to Know in Martech”


Award from MarTechExec recognizes Vallancourt for innovative thinking Outsell announced today that Valerie Vallancourt, its Vice President of Marketing, has been…

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18 DecOutsell and Driving Sales Co-Host Webinar on How to Combat Customer Engagement Challenges


Outsell expert & dealer present proven best practices for individualizing communications Outsell announced today that it has partnered with Driving Sales…

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Demand for AI-driven Marketing Solutions in Automotive Helps Outsell Drive 87 Percent Growth in Direct-to-Dealer Revenue in 2017

Overall company revenue up 23 percent for the year Outsell announced today that it achieved double-digit growth in revenue in 2017,...

Outsell’s Valerie Vallancourt Named One of “50 Women You Need to Know in Martech”

Award from MarTechExec recognizes Vallancourt for innovative thinking Outsell announced today that Valerie Vallancourt, its Vice President of Marketing, has been...

Outsell and Driving Sales Co-Host Webinar on How to Combat Customer Engagement Challenges

Outsell expert & dealer present proven best practices for individualizing communications Outsell announced today that it has partnered with Driving Sales...

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February 8, 2018 in Industry News, Insights, Press Releases

Demand for AI-driven Marketing Solutions in Automotive Helps Outsell Drive 87 Percent Growth in Direct-to-Dealer Revenue in 2017

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December 21, 2017 in Awards, Industry News, Press Releases

Outsell’s Valerie Vallancourt Named One of “50 Women You Need to Know in Martech”

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December 18, 2017 in Events, Industry News, Insights

Outsell and Driving Sales Co-Host Webinar on How to Combat Customer Engagement Challenges

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Overall company revenue up 23 percent for the year

Outsell announced today that it achieved double-digit growth in revenue in 2017, with an 87 percent increase in direct-to-dealer revenue and a 23 percent revenue increase in its core business.

New AI-driven solutions helped drive Outsell’s swift revenue growth.

“AI is going mainstream for auto dealers,” said Mike Wethington, Outsell’s founder and CEO. “Whereas two years ago we had to explain to dealers what AI was, now they are asking for solutions grounded in artificial intelligence – and that’s been great for our business. No one has more experience with AI in automotive than Outsell.”

Highlights from the year:

  • Launched a new addition to its AI-driven marketing platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, extracts data on in-market shoppers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized communications.
  • Launched Outsell Social Ads, adding another channel to its flagship platform that helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Formed its first Customer Advisory Board. Comprised of Outsell dealer customers representing major auto brands and varying dealer sizes, its mission is to ensure that Outsell maintains a deep understanding of dealers’ marketing challenges and needs so that it can continue to provide the most effective marketing automation solutions.
  • Made enhancements to its core platform to help dealers gain a single view of customers.
  • Promoted CTO Bryan Harwood to President. Harwood is a six-year veteran of Outsell who’s been instrumental in driving Outsell’s recent growth and success.
  • Received the AWA award naming Outsell a top Marketing Solution for Automotive Dealers as well as being named one of the 10 Best Small Companies in Minneapolis.

“2018 is shaping up to be another exciting year full of growth opportunities,” said Wethington. “There is a strong demand for AI-driven marketing solutions that help dealers and OEMs better anticipate customer needs and smartly communicate with them in an individualized, relevant way throughout their lifecycle.”

Award from MarTechExec recognizes Vallancourt for innovative thinking

Outsell announced today that Valerie Vallancourt, its Vice President of Marketing, has been named one of MarTechExec’s “50 Women You Need to Know in Martech 2018.”

MarTechExec selected the winners based on their demonstrated passion for marketing technology, and their dedication to creating a community of strong and talented marketing executives.

“I am delighted to see Valerie receive this honor and recognition from MarTechExec,” said Michael Wethington, President and CEO of Outsell. “Valerie is a dynamic, strategic marketing professional who’s had a tremendous impact on Outsell. She brought a new level of innovation to our marketing efforts, and has developed a strong team here.”

“I am honored and thrilled to be recognized by MarTechExec along with these other inspiring marketing professionals,” said Vallancourt. “I am also proud to lead the Outsell marketing team and contribute to the company’s overall mission of helping auto dealers across the country drive more sales.”

Valerie leads all marketing for Outsell, which provides an AI-driven marketing automation solution to auto dealers. Since joining the company nearly three years ago, Vallancourt has transformed marketing, developing a demand-generation engine and implementing new processes for lead generation and tracking. These efforts significantly improved inbound lead flow while improving quality – helping Outsell exceed its sales goals. Valerie also champions women to be a part of the automotive industry.

To read more about Valerie’s mentors, her take on common misconceptions in martech and how women in marketing can support one another, please visit https://martechexec.com/article/valerie-vallancourt-martech50women.html#gs.oMc2MbI

For more details about the “50 Women You Need to Know in Martech 2018” and the full list of winners, visit MarTechExec.

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