The Digital Marketing Strategies Conference is a high-level executive planning event, designed to assist automotive dealers with creating a market-dominating digital marketing strategy for the year ahead. Held annually, this event brings the top thought leaders from the automotive marketing industry to beautiful Napa Valley for an intimate conference experience unlike any other. This event is for the progressive dealer interested in learning how to be a part of their dealership’s digital strategy and lead their teams in a digital age.
Outsell’s Litded Davis will be participating in the Industry Panel: New Strategies To Help Our Dealers Sell More Cars.
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“You Don’t Need Super Powers to be Effective with Email Marketing”
Join George Thompson, Director of Operations at Fenton Family Dealerships and Jon Petron, Vice President of Advanced Services, Outsell as they explore how optimally targeting communications, refining your content, and putting the focus on data are paramount to every dealer’s success in 2018, especially with email marketing. More sophisticated marketers are segmenting their campaigns – just as they did with direct mail in the past – while the savviest dealers target consumers utilizing artificial intelligence and deliver individualized content automatically.