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Driving Sales Executive Summit Invites Outsell to Present on ‘Marketing Insights and Attribution’

Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution Outsell announced today that its President Bryan Harwood has...

Outsell Webinar Explores How Auto Dealers Can Make the Most of Their Marketing Dollars

Outsell and auto dealers share best practices on finding the ideal marketing mix Outsell has partnered with Automotive News to host...

Outsell highlights and matches would-be buyers with specific inventory

Outsell Releases Inventory Mover Today Outsell released Inventory Mover, a product that dynamically serves up vehicles from a dealer’s inventory based...

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Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution

Outsell announced today that its President Bryan Harwood has been invited to speak at the upcoming Driving Sales Executive Summit (DSES) event, taking place at the Bellagio in Las Vegas, October 22-24, 2017. Harwood’s session, titled, “Marketing Insights and Attribution – Are Your Metrics in Alignment?” also features Outsell customer Chip Alvey, Corporate Operations Supervisor at Oxmoor Auto Group, and takes place on October 22 from 4:00-4:40 pm PT.

Attendees will:

  • Gain a better understanding of marketing attribution models and how to apply them to their dealership’s marketing strategies
  • Receive a checklist of items to discuss at their next marketing meeting that address what their team can do now to best optimize dealership data
  • Learn directly from a dealer about how they successfully use new attribution models and marketing strategies to better track their online efforts and improve overall customer engagement

Who:
Speakers: Bryan Harwood, President, Outsell and Chip Alvey, Corporate Operations Supervisor, Oxmoor Auto Group

What:
“Marketing Insights and Attribution – Are Your Metrics in Alignment?”

Where:
Driving Sales Executive Summit (DSES), the Bellagio, Las Vegas

When:
Sunday, October 22, 2017 from 4:00-4:40 pm PT

Outsell and auto dealers share best practices on finding the ideal marketing mix

Outsell has partnered with Automotive News to host an upcoming webinar titled, “Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right.” The free, online event takes place Tuesday, October 3 at 2pm ET.

Marketing budgets, revenue, and marketing ROI are always top of mind for dealer marketers, as is the question of just how much of a dealer’s marketing spend should be dedicated to each channel.

Marketing budgets in the auto industry have shifted over the past few years to an almost 50/50 split between digital and traditional. Some dealers advocate for even more digital, while others remain skeptical when TV, radio, and print continue to work for them. But the question remains – what is the ideal marketing mix for each individual dealer?

Featured speakers for this webinar are Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, and Tricia Turk, Director of Dealer Success, Outsell.  They will explore best practices for getting the most out of a dealer’s marketing budget in each channel and how they can ideally work together.

Attendees will learn how to enhance customer satisfaction and reach their primary market areas by:

  • Maximizing digital efforts as the automotive landscape shifts
  • Capitalizing on traditional methods for increased brand presence
  • Optimizing advertising budget to improve timeliness of communications
  • Realizing the ideal mix of these channels for your dealership

Who:
Speakers: Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, Tricia Turk, Director of Dealer Success, Outsell and moderator Jim Treece, News Editor, Automotive News

What:
“Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right”

Where:
Online with Automotive News

When:
Tuesday, October 3, 2017 from 2-3pm ET

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Driving Sales Executive Summit Invites Outsell to Present on ‘Marketing Insights and Attribution’
October 19, 2017

Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution Outsell announced today that its President Bryan Harwood has…

Read More
Outsell Webinar Explores How Auto Dealers Can Make the Most of Their Marketing Dollars
October 2, 2017

Outsell and auto dealers share best practices on finding the ideal marketing mix Outsell has partnered with Automotive News to host…

Read More
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