Sales Departments Rely on Dealer Marketing Initiatives for Revenue Growth

Through effective dealer marketing, sales departments will deliver on sales goals.  As a dealer, you recognize the value of dealer marketing; however, the traditional methods once employed – newspapers, mailers, flyers, etc. – are no longer the cost effective way to create effective dealer marketing programs.

Through online dealer marketing initiatives like ePromotions, eNewletters, and eCampaigns, greater dealer marketing ROI is being realized by dealerships throughout the country.

 

Another highly effective form of dealer marketing comes in the form of live chat, an IM-like engaging feature on each dealer’s website that actively searches out website visitors (who might not have made contact), and engages in a direct instant messaging session, figuring out which vehicles the visitor is considering, or whether they need service for an existing vehicle, and so on.  As part of live chat, in this dealer marketing campaign, the dealer then receives a full transcript of the chat, including name, email, phone, interest level, etc.

In terms of ePromotions and eNewsletters as dealer marketing tools, the continual contact from the dealer to prospective and existing customers creates loyalty and presence of mind.  This is because these new dealer marketing programs establish relationships with both prospective and existing customers, and concurrently provide dealers with unprecedented customer behavior in regards to their ads.  The result of these types of dealer marketing is greater insight for a dealer’s sales team.

These dealer marketing emails are tailored to each specific dealership, and are written with specific manufacturers’ makes and model in mind.  They offer in online dealer marketing tools more than any traditional car marketing programs could, because dealers can track not only which customers read the material, but also which specific links they clicked.  Sales teams benefit from this dealer marketing because they know what to expect from a given customer.

All of these services are available from Outsell, an Internet dealer marketing and sales management company specializing in interactive dealer marketing, automotive marketing, and large-scale customer interaction.  Outsell.com will enhance your dealer marketing efforts, giving your sales team better information for increased sales.  Visit www.outsell.com; call us at 612 236 1503; or email sales@outsell.com to learn more.