Outsell customer Oxmoor Auto Group to co-present in session on marketing attribution

Outsell announced today that its President Bryan Harwood has been invited to speak at the upcoming Driving Sales Executive Summit (DSES) event, taking place at the Bellagio in Las Vegas, October 22-24, 2017. Harwood’s session, titled, “Marketing Insights and Attribution – Are Your Metrics in Alignment?” also features Outsell customer Chip Alvey, Corporate Operations Supervisor at Oxmoor Auto Group, and takes place on October 22 from 4:00-4:40 pm PT.

Attendees will:

  • Gain a better understanding of marketing attribution models and how to apply them to their dealership’s marketing strategies
  • Receive a checklist of items to discuss at their next marketing meeting that address what their team can do now to best optimize dealership data
  • Learn directly from a dealer about how they successfully use new attribution models and marketing strategies to better track their online efforts and improve overall customer engagement

Who:
Speakers: Bryan Harwood, President, Outsell and Chip Alvey, Corporate Operations Supervisor, Oxmoor Auto Group

What:
“Marketing Insights and Attribution – Are Your Metrics in Alignment?”

Where:
Driving Sales Executive Summit (DSES), the Bellagio, Las Vegas

When:
Sunday, October 22, 2017 from 4:00-4:40 pm PT

Outsell and auto dealers share best practices on finding the ideal marketing mix

Outsell has partnered with Automotive News to host an upcoming webinar titled, “Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right.” The free, online event takes place Tuesday, October 3 at 2pm ET.

Marketing budgets, revenue, and marketing ROI are always top of mind for dealer marketers, as is the question of just how much of a dealer’s marketing spend should be dedicated to each channel.

Marketing budgets in the auto industry have shifted over the past few years to an almost 50/50 split between digital and traditional. Some dealers advocate for even more digital, while others remain skeptical when TV, radio, and print continue to work for them. But the question remains – what is the ideal marketing mix for each individual dealer?

Featured speakers for this webinar are Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, and Tricia Turk, Director of Dealer Success, Outsell.  They will explore best practices for getting the most out of a dealer’s marketing budget in each channel and how they can ideally work together.

Attendees will learn how to enhance customer satisfaction and reach their primary market areas by:

  • Maximizing digital efforts as the automotive landscape shifts
  • Capitalizing on traditional methods for increased brand presence
  • Optimizing advertising budget to improve timeliness of communications
  • Realizing the ideal mix of these channels for your dealership

Who:
Speakers: Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, Tricia Turk, Director of Dealer Success, Outsell and moderator Jim Treece, News Editor, Automotive News

What:
“Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right”

Where:
Online with Automotive News

When:
Tuesday, October 3, 2017 from 2-3pm ET

inventory mover icon

Outsell Releases Inventory Mover

Today Outsell released Inventory Mover, a product that dynamically serves up vehicles from a dealer’s inventory based on what individual consumers are shopping.

We know today’s consumer expects to be known, heard, and to see only what is relevant to them as a result of marketing giants like Amazon and Netflix utilizing AI and to cater each customer experience.

Outsell Inventory Mover is the industry’s first inventory recommendation engine that sorts through consumers in a dealer’s DMS and CRM, identifies in-market consumers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails. Outsell’s Inventory Mover helps by:

  • Analyzing consumer behavior to determine which vehicles in inventory are best for each person, and dynamically serving up those vehicles through individualized marketing communications.
  • Identifying aging inventory and matching VINS to people who are likely interested in those models.
  • Driving traffic directly to dealer Vehicle Detail Pages (VDPs).
  • Updating recommendations seamlessly as inventory is rotated – dealers can specify which vehicles to highlight, or let Outsell completely automate the process.
  • Monitoring shopping behavior and updating recommendations daily.
  • Generating direct leads with availability form, conveniently pre-filling the form for customers so they can indicate their interest with one click.

Additionally, Inventory Mover allows dealers to select vehicles they want to boost, allowing them to highlight potentially “old” inventory, while their consumers are still receiving the 1:1 individualized marketing experience they have come to expect.

Outsell will be exhibiting and featuring Inventory Mover at Digital Dealer 23 in Las Vegas =September 18-20 2017. To schedule an appointment at the show, email info@outsell.com.

To learn more about Inventory Mover, visit www.outsell.com/inventorymover

Outsell also launches new marketing automation product packages

Outsell launched today a new addition to its NeuroMotics® AI marketing-driven platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, identifies in-market consumers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails.

Outsell is already known for its NeuroMotics® AI brain that powers its comprehensive marketing suite. Outsell employs a real-time customer lifecycle based approach that helps dealers accelerate sales by individualizing consumer messages. Its BuyerScout® software detects and tips dealers off to in-market buyers. Now with Inventory Mover, dealers can automatically highlight and match would-be buyers with specific inventory to help them move inventory off their lots faster.

For every month a car sits on the lot unsold, a dealer pays $150-300 in interest, cutting into profits. For that reason, dealers prefer to move inventory within 60 days of receipt. Outsell’s Inventory Mover helps by:

  • Analyzing consumer behavior to determine which vehicles in inventory are best for each person, and dynamically serving up those vehicles through individualized marketing communications.
  • Identifying aging inventory and matching VINs to people who are likely interested in those models.
  • Driving traffic directly to dealer Vehicle Detail Pages (VDPs).
  • Updating recommendations seamlessly as inventory is rotated – dealers can specify which vehicles to highlight, or let Outsell completely automate the process.
  • Monitoring shopping behavior and updating recommendations daily.
  • Generating direct leads with availability form, conveniently pre-filling the form for customers so they can indicate their interest with one click.

Back-end integration is via API – Outsell Inventory Mover simply connects to the dealer’s existing inventory database.

“Outsell’s Inventory Mover takes AI and inventory recommendations to the next level,” said Brian Pasch, Founder of PCG Companies. “This solves a critical problem for dealers – accelerating inventory turnover and minimizing their carrying costs.”

Bryan Harwood, President of Outsell, said:

“Inventory Mover significantly enhances a dealer’s ability to move their inventory quicker. Outsell not only helps dealers determine who’s in market, but can now match the right inventory that appeals most to individual consumers. Our dealer customers are excited about this new solution – a significant number have already subscribed to it, pre-launch.”

Outsell also launched today new product packages that enable dealers to accelerate their move to digital. Designed to meet the most common needs of dealers, the packages are:

  • Optimize: Provides all the basics for effective, individualized digital marketing, including buyer identification, inventory matching and automated communications that are individualized for each consumer’s unique needs and preferences.
  • Capitalize: All of the features of Optimize, plus the tools required for Conquest campaigns for obtaining net-new customers.
  • Specialize: Designed for smaller OEM dealers handling exotic brands, this package provides everything required to automate individualized email communications.
  • Socialize: Dealers who want to connect with customers via social media can leverage the Socialize package to serve up relevant, individualized content that encourages customers to leave reviews, increasing customer satisfaction and helping attract more business.
  • Maximize: This package includes the full suite of Outsell solutions for buyer detection, inventory matching, automated and individualized communications, and social media optimization.

“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”

To learn more about Inventory Mover or Outsell’s new product packages, visit www.outsell.com/inventorymover.

Outsell and Auto News host July 25 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Boost Retention and Profits with Individualized Marketing.” The free, online event takes place Tuesday, July 25 at 2:00 pm ET.

Savvy automotive marketers are looking for new ways to better understand how to leverage the Internet of Things (IoT). In order to be successful and stay ahead of the game, it’s necessary to apply the IotT’s network connectivity to gather and share data that supports a more advanced and targeted marketing strategy.

The automotive industry is potentially a huge benefactor of this level of connectivity and marketers in this field realize that a good customer experience comes from consistent personalized attention and dependability. Today’s artificial intelligence solutions can offer the automated, tailored one-on-one engagement that consumers demand with the steady stream of communications necessary to keep them engaged throughout their lifecycle, which can ultimately improve a dealer’s bottom line with increased retention and profitability.

Featured speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; and Guy Super, Vice President, Outsell will explore how the IoT impacts the day-to-day challenges marketers face.

Attendees will learn how to:

  • Combat challenges created by the IoT
  • Increase customer retention utilizing artificial intelligence
  • Maximize consistency for a dealer’s marketing communications
  • Effectively employ marketing solutions using automated, individualized engagement

Who:
Speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; Guy Super, Vice President, Outsell and moderater Mary Beth Vander Schaaf, Managing Editor, Automotive News

What:
“Boost Retention and Profits with Individualized Marketing”

Where:
Online with Automotive News

When:
Tuesday, July 25, 2017 from 2-3pm ET

Six-year veteran of Outsell has played key role in broadening Outsell’s capabilities

Outsell announced today that CTO Bryan Harwood has been elevated to President of the company, in recognition for the important role he has played in driving Outsell’s growth and success in recent years.

In addition, Outsell has rounded out its senior management team with the addition of two new executives: Litded Davis has been promoted to Vice President, Product and Program Management, and Chris Johnson has been promoted to Vice President, Development. Both have made significant contributions to the organization during their tenure with Outsell.

Outsell achieved record-breaking sales in Q1, after closing out a very strong 2016. Direct sales now comprise a significant percentage of revenue, and the company maintains strong channel sales as well from agency partners such as Agency 720 and Saatchi & Saatchi.

Mike Wethington, CEO and Founder of Outsell, said:

“While serving as CTO, Bryan frequently contributed to operational discussions and decisions that demonstrated to me and the Board that he was capable of taking on more responsibility. He’s played an important part in not only helping to expand Outsell’s capabilities over the past six years, but also in working with our internal team, customers and partners to make sure our new products were widely adopted by auto dealers. I’m very pleased to see him take a more active role in managing the company’s strategy and growth.”

“Analytics are essential in auto sales, and Outsell helps dealers leverage technology to forge closer relationships with consumers,” said Harwood, now President. “There is so much opportunity in this market, and Outsell has built a fantastic marketing platform that can grow in many ways. I’m looking forward to working closely with Mike and the rest of the Outsell team to make it happen.”

About Harwood, Johnson and Davis
Bryan Harwood joined Outsell in 2011 as CTO. He is an innovative technology leader with a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. Harwood began his career as an IT Architect at IBM Global Services working with clients on large implementation projects. Following IBM, he was Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry, which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. This next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry. He holds a BS in Information and Computer Science from UC Irvine.

Litded Davis is a results-driven individual with more than 15 years of product and project management experience leading strategic initiatives and delivering innovative products in the healthcare, insurance, banking, incentive and automotive industries. As Vice President, Product and Program Management, Davis implements PMO and product management practices. She leads a talented group of product strategists, product managers, project managers and business systems analysts driving the next generation of the Outsell platform. Previously, Davis was director of the project management organization at Outsell.  She has also held program and product development positions at Hallmark Business Connections, United Healthcare, TCF Bank, Baker Hill (acquired by Experian) and One America (formerly American United Life Insurance).  Davis holds a BS in Finance from Indiana University Kelly School of Business and Certificate of Programming from the University of Minnesota.

Chris Johnson brings more than two decades of leadership experience to Outsell, with the majority focused on scaling smaller development shops up to enable high growth through the professionalization of software delivery practices. At Outsell, Johnson has managed the Development and Infrastructure teams, helping guide the technology practices through the transitions to Amazon Web Services (AWS), .NET development platforms and ecosystems, and Agile development methodologies. Prior to joining Outsell, Johnson managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters. He holds BS degrees from the University of Minnesota in both Astrophysics and Physical Science Education, as well as a Master’s degree from the University of Saint Thomas.

“Bryan, Litded and Chris have all contributed to Outsell’s past success in measurable ways,” said Wethington. “These promotions are well deserved and help position Outsell for future success and growth.”

Learn more about the Outsell Team.

Outsell and Automotive News host May 16 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Key Strategies to Effectively Measure Marketing.” The free, online event takes place May 16 at 2pm ET.

Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow you to enhance the consumer experience and improve overall performance.

Join Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super as they uncover key strategies to help you master measuring your digital marketing.

Attendees will learn to understand how to measure the influence and effectiveness of your marketing efforts by:

  • Focusing on key marketing measurement strategies
  • Avoiding measurement pitfalls that skew results
  • Making data driven decisions for smarter outcomes

Who:
Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super

What:
“Key Strategies To Effectively Measure Marketing”

Where:
Online with Automotive News

When:
Tuesday, May 16, 2017 at 2pm ET

Outsell adds powerful new features to its marketing platform

Outsell announced today that it started off the year with record-breaking sales in Q1. The company exceeded the sales bookings plan with performance of 153% of plan for the quarter. Outsell’s direct sales channel continued to scale rapidly with year over year Q1 growth of 132% in sales bookings. Channel sales performance exceeded the company’s plan with solid bookings working closely with agency partners Agency 720 and Saatchi & Saatchi.

The Outsell marketing platform manages millions of interactions every month for dealers representing all major automotive brands. Outsell’s new product development work continues to produce  innovations and in recent months, the company added new features to its platform that helped drive significant demand for its products, including:

  • Social Ads – Helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View – Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation – 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • Outsell Connect product with DMS Connect for CDK – CDK is a popular Dealer Management System (DMS) used by many Outsell customers. Outsell is now a CDK integration partner and ensures quick, simple and secure connections and data sharing.

Other Outsell highlights and accomplishments for Q1 2017 include:

  • Convening its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo.
  • PCG Research recognized the Outsell platform as “one of the best-kept industry secrets” in its new report. For a copy of the new PCG Research report on Outsell, visithttp://www.pcgresearch.com/outsell/.
  • Outsell’s channel marketing platform won the2017 Automotive Website Award (AWA) in the Marketing Solutions category.

“2016 ended ahead of plan and 2017 is off to a great start with a solid performance from all our sales channels,” said Mike Wethington, CEO of Outsell. “As we move into the second quarter, dealers are assessing their marketing programs to make sure they’re maximizing their marketing efforts and ROI. Our goal is to make auto dealers’ lives easier by giving them a robust automated marketing platform that helps them gain greater insights into customer needs, ultimately boosting sales and service.”

Outsell moderating panel at Digital Dealer 22 in Tampa

Outsell announced today that its Vice President of Marketing, Valerie Vallancourt, will moderate a panel about maximizing marketing ROI at the Digital Dealer 22 conference, taking place April 11-13 in Tampa, Fla.

Panel participants include Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

As dealers move into the second quarter of 2017, now it’s a good time for them to reflect and re-adjust their marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, dealers should to take a hard look at their marketing strategy. Many are ditching traditional marketing – such as newspaper and radio ads – and going completely digital. That’s because unlike traditional marketing, digital marketing can easily be personalized, works great on mobile devices, and most importantly, it’s measurable so dealers know what return they are getting for every dollar spent.

Attendees will learn about:

  • Marketing initiatives that deliver the best return for dealers.
  • The newest marketing technologies and benefits for dealerships.
  • The criteria to evaluate digital marketing vendors.
  • An overview of what dealers should be thinking about from a strategic marketing perspective.

Who:
Moderator: Valerie Vallancourt, Vice President of Marketing at Outsell. Panelists: Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

What:
“How Dealerships Can Maximize Their Marketing Budget Returns”

Where:
Digital Dealer 22

When:
Wednesday, April 12, 2017 from 10:00-10:50 am ET

Join Outsell at the DrivingSales Presidents Club in NYC

Outsell is proud to be a sponsor for the DrivingSales Presidents Club event this weekend, Sunday April 9 thru Monday April 10 at the Grand Hyatt in New York City.

The DrivingSales Presidents Club is a forum for innovative dealers and general managers to collaborate in shaping the future of automotive retail. This event allows dealers to engage with their peers, who are pioneering new practices for their stores and groups. In depth discussion and interactive workshops allow for a deeper dive into maintaining the health of dealer businesses.

What dealers will learn:
• Profit-building strategies from a leadership perspective
• How to maximize your business in the current retail environment
• Understanding structural models used by the most progressive dealers
• Intimate collaboration with the industry’s most progressive dealership executives

As one of the attending sponsors, Outsell hopes to learn valuable insights from this event from participating dealers on what concerns they are facing, what some of them are doing to stay ahead of the current shift in the industry, and how we can work together for a successful 2017.

Learn more about the DrivingSales Presidents Club.