It goes without saying that the more a brand knows about their consumers, the more targeted they can engage with those consumers, and therefore appeal to individuals on a personal level—which, ultimately, leads to more sales. Consumers want to communicate through their channel of choice and receive information tailored to them. Being able to
BizReport, news and insight site for online marketers, recently reported that: “Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research.” READ MORE More and more emails are being read on a mobile device rather than on
Q1 2013 Highlights: Honored with Industry Awards and Key Senior Executives Join Outsell Management Team Outsell announced today that it continues on a path of steady growth for 2013. The company announced in Q1 2013 enhancements to its Digital Engagement Platform, the appointment of key senior executives, and the winning of numerous product awards. “We’re
Mobile device sales exceeded laptop sales for the first time in 2012, and it’s estimated that mobile internet will overtake fixed PC Internet by 2014. If you own a mobile device this probably isn’t a big surprise, since the first thing the vast majority of us do in the morning is reach for our smartphones.
Single-channel marketing does not work. Direct mail, phone, email, or any other singular channel isn’t enough to reach all of the consumers who matter, because consumers use all sorts of channels of communications at any given time. The best method is to engage them at every possible turn. All industries are turning toward multi-channel