Behavioral Targeting
The Holy Grail of Marketing A recent article by Harvard Business Review very succinctly gets at the heart of marketing success. “Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s holy grail.” READ MORE The article, “Know What Your Customer Want Before They Do,” explores the idea of
Outsell LLC Announces Annual Results for 2011
Outsell wins awards, augments leadership team and announces 50% growth in 2011 Minneapolis, MN, January 19, 2012 – www.outsell.com – Outsell, a leading digital marketing software company, today announced their annual results for 2011. Outsell had a strong financial year, generating a 50% year-over-year increase in revenue in 2011 along with continued profitability. “In 2011
Newsletter Optimization
Optimize Opens & Clicks! Testing is important for campaign and newsletter optimization, and once we know what works, it is important to implement the most effective methods. Navigation Sections allow the customer to easily access important areas of the dealer website that should be linked through the newsletter. Most dealer newsletters do not feature a
The Value of Testing
More Clicks and Opens! Continually performing A/B tests to optimize the effectiveness of email campaigns helps maximize the number of clicks and opens received. Testing is low-risk, determines which creative and campaign structure works best, and can uncover incorrect assumptions about what works and what doesn’t. Over half of all marketers are not testing even
Happy Holidays!
Merry Christmas & Happy New Year from Outsell! The Outsell Campaign Operations department celebrated in style with an Ugly Sweater Day (it would have been far too difficult a decision if it had been a contest) and wanted to wish everyone a Happy Holidays on behalf of all of us at Outsell. Good luck in