Our Solutions: Leverage Marketing Spending
Are your margins being squeezed?
Whose margins aren't shrinking? The question is what to do about it. Outsell suggests taking a more integrated approach to automotive marketing and sales, using the Internet as the cornerstone of your efforts. This approach not only drives more incremental Internet auto sales, it helps you build a solid database of prospects and helps establish long-lasting customer relationships.
Interacting with today's online consumer requires significant and ongoing investments in technology and specialized marketing and sales resources. Outsell's Internet marketing and management offers dealers the opportunity to build a comprehensive Internet marketing program including the development and execution of integrated marketing and conquest campaigns, internet budget allocation, 3rd party lead acquisition, and effective ongoing 90 day prospect development.
More and more Dealers are sourcing their entire Internet Marketing and Sales operations to Outsell and making Outsell a virtual part of their Sales and Marketing team. Others subscribe to Outsell's single point services such as Interactive Marketing.
Outsell's Interactive Marketing services are leading the industry in delivery and open rates, and click-through rates on our interactive newsletters are among the very highest in the industry. These statistics don't just happen — they are the earned by Outsell's diligent list management and cutting-edge interactive promotional campaigns.
With Outsell Interactive Marketing, all automotive e-mail marketing is Live Chat enabled to ensure the highest level of engagement and prospect development. Automotive Live Chat gives your dealerships a decisive advantage in attracting and closing buyers. Outsell representative's use Live Chat to build a relationship, while qualifying the prospect. We gather the kind of information you need and automatically feed it into your automotive CRM system — in real time. You get car leads to the right person in the dealership and you close faster.
Additionally, Outsell's interactive monthly car newsletters and interactive promotional campaigns are the only solutions that allow each consumer to create a profile of the content they want — creating a unique one-on-one experience. It drives true affinity and long-term connection with the customer. In fact, 74% of surveyed customers said that receiving Outsell's Interactive newsletters made them more likely to put the dealer on their shortlist for their next vehicle purchase.
Outsell creates opportunities that have higher close rates and greater gross-margin attributes. Historically, our dealer-branded car newsletters more than pay for themselves with increased fixed operations revenue alone.
